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Marketing Test 1 Review
Marketing Test 1 Review
42 terms
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Marketing Test 1
Flashcards
42 cards
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Questions
42
Answers
1
The main purpose of market segmentation is to:
influence consumer taste
reduce the mileage salesmen travel
spend less money on advertising
help marketers find a target market
2
Everyone in a mass market has similar wants and needs for a particular product.
True
False
3
The role of the production function in a biz is to:
keep focus of the biz on the customer
make goods, services, or ideas
take in and manage money
plan and coordinate
4
A business customer uses the products it buys for all of the following reasons EXCEPT:
operate the business
personal travel
resale to customers
create new products
5
All of the following are terms for the biz market EXCEPT:
consumer market
industrial market
commercial market
organization market
6
A store provides demonstrations on how to use a new kitchen appliance. Which utility?
Possession
Time
Form
Information
7
A TV, TV repair, and a TV message to buckle your seatbelt are all examples of?
products
thoughtful gifts
profits
concepts
8
Sole Proprietorship offers the biz owner the most profit with the least responsibility.
True
False
9
The price of an item in dollars may be different from the value it has to an individual.
True
False
10
You buy a gift for a friend. Your purchase is part of which of the following markets?
consumer market
organizational market
business market
commercial market
11
Getting more ice cream delivered when the store is running out part of this marketing element:
promotion
place
product
price
12
Which type of business customer is the state legislator?
Government
Institution
Producer
Reseller
13
Which of the following is NOT one of the uses of money?
unit of value
way to record expenses
medium of exchange
store of wealth
14
The customer is the focus of the marketing mix.
True
Falso
15
The consumer market is sometimes referred to as:
C2C
C2B
B2B
B2C
16
Marketers change the products they offer in order to:
sell the same products as competitors
meet the needs of their customers
increase the prices of products
advertise their stores
17
The marketing function that specializes in developing goods and services is called:
selling
product/service management
market planning
pricing
18
The three forms of biz ownership are:
sole proprietorship, partnership, corporation
product, place, promotion
production, management, marketing
sole proprietorship, corporation, and stockholder
19
The role of marketing is to:
focus on the customer
sell as much as possible
provide financing for advertising
organize the functions of the business
20
Which type of business customer is a construction company?
producer
government
reseller
institution
21
The marketing function, ____, is also called marketing research.
marketing-information management
market planning
product/service management
channel management
22
Marketers study what customers want and need, then they _____.
develop & market products to meet those needs
carefully record what they learned
compare those wants and needs with their own
send the results to the customers
23
A store policy states "We accept only cash." What utility does this policy affect?
Place
Possession
Form
Time
24
Distributino includes marketing which of the following tasks.
improving all products
helping customers with credit
creating a new display
transporting products from producers to consumer
25
A need is different from a want in that a need _____.
cannot be satisfied by products
cancels out a want
changes often
something a person needs for survival
26
Promotion focused on promoting a positive image of the company is called:
a product free campaign
self-promotion
messaging
public relations
27
A coffee shop decides to open at 5AM to accommodate early commuters. Which utility?
information
form
possession
time
28
A factory turns steel, plastic, and glass into a car.
posession
time
information
form
29
A customer takes clothes to the dry cleaner to be cleaned Which util. is dry cleaning providing
Place
Form
Time
Possession
30
The selling function supports the marketing concepts by:
developing advertising that meets customer needs and wants
communicating personally with customers
making sure products are made in a cost-efficient way
making product available at convenient locations
31
The same marketing mix can meet the needs of ALL customers.
Falso
True
32
Adding value to a product is how marketers say "adding utility".
Falso
True
33
Money makes exchanges easier than barter because money:
easy to copy
simple to carry & easy to put in safekeeping
has pics of past US presidents
similar to all countries
34
Customers needs and wants are affected by changes in the econ, tech, & social trends.
False
True
35
Everyone who needs or wants a product is part of the market for that product.
True
Falso
36
The marketing concept also says that businesses should satisfy customers even if that means - %
True
Falso
37
Segmenting a market makes it easier for marketers to follow the marketing concept and satisfy
False
True
38
Which is NOT a definition of the term consumer?
distinguish buyers and sellers
to describe resellers
to describe the user of products
to distinguish the consumer market from the biz market
39
The management function of a business can be described as:
product innovation
promotion & sales
leadership & supervision
manufacturing and service
40
Marketing focuses on the customer because:
other parts of biz are hard to understand
to be successful; must sell products that customer will buy
customers stay the same, even when the world changes
each customer is a person with a life story
41
A furniture store provides delivery. Which utility?
Form
Information
Place
Time
42
Resellers that buy products to sell to other businesses are called:
wholesalers
institutions
retailers
buyers
