In the traditional marketing mix- 4Ps are

price, product, promotion and place

Facilitating functions: These functions help the following functions to take place.

Financing, Standardization, Risk taking and Gathering

Market segmentation allows companies to divide

large, heterogeneous markets into smaller segments

Behavioristic segmentation includes

brand loyality, price sensitivity and benefit expectations

Marketing is the activity, set of institutions, and processes for creating, communicationg,

delivering and exchanging offerings that have value for buyers

Marketers also want to be socially responsible citizens in their markets and communities is a

cultural (macroenvironment) factor

A firms marketing environment shows forces outside of marketing that affect business ability to

build & maintain successful relationships with target buyers

Which of the following statement is correct?

Successful marketers are those who best meet customer needs and wants

Geographic segmentation includes

Climate, State size, Terrain and Market density

Firms recognised that they were not just sellers, but were there to satisfying customers’ needs and wants

is known as 'Customer Orientation'

Which one of the following is not linked with the industrial revolution era?

Business efforts focused on satisfying customers' needs and wants

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Marketing-Concepts & Strategies: 2019

30 termsStudBud Administration162 plays

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Questions 30

Answers

1
Business to Business Markets are same as
Government Markets
Institutional Markets
none of these
Consumer Markets
2
One of the main characteristics of 'Sales Orientation' is
take orders
increase advertising
none of these
determine customer needs
3
One of the main characteristics of 'Production Orientation' is to
enlarge sales force
intensify sales techniques
determine customer needs
distribute goods
4
Which one of the following is not a macroenvironment factor?
Competitors
Political
Cultural
Economic
5
Physical distribution functions: These functions involve
the flow of goods from producers to customers.
Storing goods that is necessary to sell them at the best time
all of these
selecting a transport mode that provides efficient delivery
6
In the traditional marketing mix- 4Ps are
price, product, promotion and place
price, product, promotion and people
price, product, promotion and physical evidence
price, process, promotion and place
7
Facilitating functions: These functions help the following functions to take place.
Accounting, Standardization, Risk minimising and Gathering
Financing, Standardization, Risk taking and Gathering
Financing, Standardization, Risk minimising and Gathering
Accounting, Standardization, Risk taking and Gathering
8
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a
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9
Market segmentation allows companies to divide
large, homogeneous markets into smaller segments
small, heterogeneous markets into big segments
large, heterogeneous markets into larger segments
large, heterogeneous markets into smaller segments
10
To achieve success, a business must;
develp a product to satisfy those needs and wants
follow all of them
continue to seek ways to provide customer satisfaction
communicate with potential customers to assess their needs and wants
11
Who is the most important microenvironment factor?
Publics
Competitors
Suppliers
Customers
12
Obtaining information about present and potential customers help to
achieve all of these
improve products
satisfy their needs
identify their needs
13
Behavioristic segmentation includes
all of them
brand loyality, price sensitivity and benefit expectations
brand loyality, price insensitivity and benefit expectations
brand loyality, price sensitivity and Market density
14
what are the benefits of market segmentation?
Specialise in what a business is best at
All of them
Ability for smaller businesses to target niche segments
Better able to satisfy specific customer needs
15
The concept of business efforts focused on satisfying customers' needs and wants to become popular in
1930s
1940s
1960s
1950s
16
Marketing is the activity, set of institutions, and processes for creating, communicationg,
delivering & exchanging offerings that have profit for buyers
delivering & exchanging offerings that have value for sellers
promoting & exchanging offerings that have value for buyers
delivering and exchanging offerings that have value for buyers
17
Marketers also want to be socially responsible citizens in their markets and communities is a
cultural (macroenvironment) factor
political (macroenvironment) factor
economic (macroenvironment) factor
demographic (macroenvironment) factor
18
A firms marketing environment shows forces outside of marketing that affect business ability to
build & maintain successful relationships with target buyers
build & maintain successful relationships with target agents
build & maintain successful relationship with target sellers
build & maintain successful relationships with govt. sector
19
Which of the following statement is correct?
All statements are correct
Successful marketing is the same as selling
Successful marketing is only needed in large organisations
Successful marketers are those who best meet customer needs and wants
20
Firms have little or no control over
none of them is correct
macroenvironment
both, microenvironment and macroenvironment
microenvironment
21
Personality attributes, motives and lifestyles are the characteristics of
Behavioristic segmentation
Geographic segmentation
Demographic segmentation
Psychographic segmentation
22
Who are the actors in the microenvironment?
Customers
Marketing intermediaries
Suppliers
All of them
23
Geographic segmentation includes
Climate, State size, Terrain and Market density
Climate, State size, Social class and Market density
Region, Terrain, Volume usage and Market density
Region, State size, Lifestyle and Market density
24
Firms recognised that they were not just sellers, but were there to satisfying customers’ needs and wants
is known as 'Production Orientation'
is known as 'Production and Sales Orientation'
is known as 'Customer Orientation'
is known as 'Sales Orientation'
25
Which one of the following is not linked with the industrial revolution era?
High-pressure selling techniques
Business efforts focused on satisfying customers' needs and wants
Production began to exceed demand
More efforts included selling goods than just producing them
26
Exchange is one of the major marketing functions which includes
buying, selling and storing
buying and selling only
buying, selling and transporting
all of these options
27
Buying and selling is a part of the following major marketing functions
Exchange function
Standarisation function
Financing function
Physical distribution function
28
Major characteristics of demographic segmentation includes
age, income and religion
gender, occupation and motives
age, education and life style
gender, income and region
29
The businesses selling same or similar products in the industry are called
dealers
suppliers
publics
competitors
30
A market is a group of individuals or organisations, or both that
have the ability, willingness, and authority to exchange products
need products in a given category
All the statements are correct
interact and exchange of goods and services take place

Marketing-Concepts & Strategies: 2019 Flashcards | StudBud