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Digital Marketing Metrics Flashcards | StudBud

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Digital Marketing Metrics

11 terms·StudBud Administration·39 plays

Explore the importance of measuring digital marketing performance and learn about key concepts such as SMART goals and KPIs

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Questions 11

Answers

1
What should your first step be if conversion rates drop suddenly?
Buy more ads
Ignore it
Fire your designer
Diagnose and optimize the campaign
2
Which of the following is a key reason to measure digital marketing performance?
To reduce taxes
To optimize strategies in real-time
To increase staff retention
To improve Wi-Fi speed
3
What is A/B testing?
Comparing two products
Testing code
Comparing two versions to see which performs better
Testing calls
4
What’s the key difference between metrics and KPIs?
Metrics are subjective opinions
KPIs are less important
KPIs are guesses
Metrics are broader; KPIs measure strategic success
5
What do digital marketing metrics help you assess?
Team productivity
Office expenses
Campaign performance
Product design
6
What should you identify before starting a campaign?
Competitor salaries
Your target audience
Your holiday plans
Your favorite brand
7
What does "SMART" stand for in SMART goals?
Specific, Measurable, Achievable, Relevant, Time-bound
Strategic, Marketing, Aware, Reachable, Technical
Simple, Measurable, Attractive, Realistic, Timely
Satisfying, Mature, Aesthetic, Relevant, Timely
8
Which platform is used to measure email marketing analytics?
Dropbox
WordPress
Mailchimp
Photoshop
9
What is PPC short for?
Paid Promotion Code
Pay-Per-Click
Page per Conversion
People per Click
10
Which is a key KPI?
Profile picture size
Brand color consistency
Customer lifetime value
Clickbait rate
11
What does attrition rate track?
Price inflation
Email subscribers
Steps lost in the conversion funnel
Keyword rankings