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Marketing Review 1 Flashcards | StudBud

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A major reason for enlarging the geographical distribution is:

A major source of external secondary data is

Marketing Review 1

7 terms·StudBud Administration·17 plays

A review of marketing concepts.

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Questions 7

Answers

1
A major source of external secondary data is
surveys and questionnaires
details of the business's expenses
personal data from existing customers
government agencies
2
A major reason for enlarging the geographical distribution is:
to increase overseas sales
to lower distribution costs
to lower the risk of concentrating outlets in a narrow area
to incorporate the move towards globalisation
3
The move to environmentally responsible products:
is an example of a focus on product marketing
will reduce the range of available products
is a response to international laws
will result in a fall in costs and prices
4
In marketing to households, a business would:
stress the importance of delivery schedules
concentrate on price and value
enter into contract purchasing arrangements
concentrate on special deals and volume concessions
5
A basic need of a purchaser would be:
self-image
food and shelter
companionship
market share
6
Price skimming is a technique used:
to encourage export sales
when the product is in decline
to undercut the competition to gain market share
to provide a high margin and quick profit
7
A niche market is
a low-volume, high-value market
a market with a range of undifferentiated products
for a product that requires extensive development
heavily focused on high-income earners