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Reviewing advertisements vocabulary #advertisingandpromotion
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
What's the meaning of this ad?
什么鬼？
Ice cream = fat.
We should watch what we eat.
Ice cream is delicious.
2
'According to medical research, you should sleep at least 8hrs a night' is an example of...
Rhetorical question
Expert quotation
Shocking facts
Celebrity endorsement
3
What is Coca Cola's slogan?
So delicious.
So refreshing.
It's the real thing.
I'm lovin it
4
What advertising technique do you think is being used here?
Claim
Endorsement
Must have
Humor
5
When advertising, you are trying to influence and persuade your ____________.
People
Everyone
Target Audience
Customers
6
When using the "Prize" technique, what attracts the customers?
Samples
Hamburgers
Winning something
Beautiful ladies
7
What techniques do most slogans use?
Celebrities
Rhetorical questions
Exaggeration
Rule of three
8
If you want to convince someone of something you need to ______ them.
Persuade
Comment
Kiss
Talk
9
What advertising technique is being used in this ad?
Celebrity Endorsement
Prize
Claim
Superlative
10
How about this one? Who is the target audience?
OAPs
Middle aged people
Fitness fanatics
Young people
11
What advertising technique is NOT being used in this ad?
Prize
Endorsement
Must have
Claim
12
Take a look at this ad, who do you think is the target audience?
Exercise enthusiast
Males
Students
Children
13
What is the message of this ad?
You should exercise
Yogurt is disgusting.
Eating yogurt will make you fat.
Eating yogurt is healthy .
14
Adidas has what slogan?
Philip is so cool.
Impossible is Nothing.
I am what I am.
Just do it.
15
What advertising technique do you think is being used here?
Humor
Endorsement
Claim
Must have
16
"67 of adults are obese! 67!" is an example of...
Shocking statistic
Rhetorical question
Exaggeration
Simile
17
Who is the target audience for this ad?
Fashionable people
People with pets
Philip
Teachers
18
What is the 'claim' Red Bull uses in their ads?
Red Bull gives you wings.
Red Bull will give you energy.
Red bull is tasty.
Red Bull is blue and red.
19
"How would you like to look younger?" is an example of a...
Exaggeration
Fact
Rhetorical question
Repetition
20
Who is the target audience?
Housewives
老爷爷
Young people
Students
21
Which of these use a superlative?
The smallest on the planet.
As cold as ice
The juiciest berries ever...
The bigger you are...
22
What technique are they using in this ad?
Must have
Claim
Fear
Endorsement
23
Who is the target audience?
Pet owners
Housewives
Animals
Students
24
A logo is a...
Symbol associated with a specific brand
Swish
Coca-cola
Picture
25
Sometimes ads try to mislead us to believe the product is better than it really is,this is?
Deception
Guarantee
Cheat
Exaggeration
