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Marketing Final Project Review Flashcards | StudBud
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Marketing Final Project Review
Marketing Final Project Review
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Flashcards
17 cards
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Practice quiz
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Questions
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Answers
1
Which of the following is NOT a typical characteristic used to define a target market?
C. Favorite color
A. Age
B. Income
D. Interests
2
Why should you proofread your poster before submitting?
C. To fix spelling and grammar and look professional
A. To add more emojis
B. To make it longer
D. To remove marketing terms
3
Who are the "consumers" in a sports marketing context?
C. The players on the team
A. The people who make the uniforms
D. The coaches and staff
B. The fans and ticket buyers
4
Match the pricing strategy with its definition:
Value-Based Pricing
Pricing higher to reflect luxury or high quality
Pricing based on how much customers are willing to pay
Adding a markup to the cost of the product
D. Pricing based on what competitors charge
5
What is the main goal of the digital poster project?
B. Build a website for your team
A. Create a sports trivia game
D. Design a new sports uniform
C. Apply marketing concepts to a made-up sports team
6
Match the pricing strategy with its definition:
Competitive Pricing
Pricing based on how much customers are willing to pay
Pricing higher to reflect luxury or high quality
D. Pricing based on what competitors charge
Adding a markup to the cost of the product
7
If your team is based in a beach city and promotes a laid-back experience, what concept are you using?
B. Marketing Concept
A. Target Market
C. Product Placement
D. Consumer Insight
8
Match the pricing strategy with its definition:
Penetration Pricing
Pricing higher to reflect luxury or high quality
Pricing based on how much customers are willing to pay
Pricing low to attract customers quickly
Adding a markup to the cost of the product
9
Match the pricing strategy with its definition:
Cost-Plus Pricing
Adding a markup to the cost of the product
Pricing higher to reflect luxury or high quality
Pricing based on how much customers are willing to pay
Pricing low to attract customers quickly
10
Which of the 4 Ps is about how your team will attract and inform fans?
A. Product
B. Price
D. Promotion
C. Place
11
What is the “Producer” in this project?
C. The person or company creating the product (team, merch, experience)
A. The person writing the press release
B. The team manager
D. The fan base
12
Why is understanding a company’s target market important?
D. So you can create a logo
A. So you can guess what they like
B. So you know where to open the business
C. So you can tailor your business ideas and marketing to their needs
13
Which of the following tools is recommended for creating your digital poster?
B. Canva or Google Slides
A. Excel
C. PowerPoint only
D. Adobe Premiere Pro
14
Which of the following is an example of “Place” in the marketing mix?
B. Choosing Miami as your team’s location
D. Creating a slogan
C. Offering free hats with purchase
15
What should your digital poster NOT include?
C. Visually appealing layout
D. Well-organized marketing concepts
B. Answering the content questions in a bulleted list
A. Color schemes and graphics
16
Match the pricing strategy with its definition:
Premium Pricing
Pricing based on how much customers are willing to pay
Pricing higher to reflect luxury or high quality
Pricing low to attract customers quickly
Adding a markup to the cost of the product
17
What does “Exchange” refer to in this project?
C. Moving to a new city
B. Selling and buying merchandise or tickets
A. Trading players
D. Changing team names
