2014-2015 Marketing Education II Final Exam Review

_________________ is the shared values, beliefs, and preferences of a particular society

On television, the time slot between 7pm and 11pm is considered

Print media is always done in written form

MANAGER/BOSS is the job responsibility of a small business owner

A ___________ is a community, nation or group that shares common traditions, institutions, etc.

The Wheeler-Lea Amendment to the FTC Act and Children's Television Act are regulated as:

BUISINESS PLANNER is the job responsibility of a small business owner

Which of the following are types of Print Media?

MARKET RESEARCHER is the job responsibility of a small business owner

LIAISON is the job responsibility of a small business owner

SALES, MARKETING, ADVERTISING EXECUTIVE is the job responsibility of a small business owner

Which form of print media was the most effective from the 1950's through the 1990's?

LAWYER is the job responsibility of a small business owner

________ is concern for how a person's or company's actions might affect the interest of others

OWNER is the job responsibility of a small business owner

_____________ are rules of conduct or action prescribed by an authority

CLERK, RECEPTIONIST, TYPIST, SECRETARY is the job responsibility of a small business owner

There are 4 major groups of societies:  Governments, Consumers, Businesses, and Nongovernmental

The National Do Not Call Registry is regulated as:

Social responsibility includes both organizations and society as a whole

Internet and technology ads are less expensive than television ads

LIAISON is the job responsibility of a small business owner

BILL COLLECTOR is the job responsibility of a small business owner

TAX COLLECTOR is the job responsibility of a small business owner

The Food and Drug Act and National Traffic and Motor Vehicle Safety Act are regulated as:

EMPLOYEE is the job responsibility of a small business owner

Television ads is the ultimate ad medium because it communicates a message with:

Broadcast media includes:

BOOKKEEPER/ACCOUNTANT is the job responsibility of a small business owner

TECHNOLOGY EXPERT is the job responsibility of a small business owner

There are no limitations to specialty items

The Sherman Antitrust Act and Robinson-Patman Act are regulated as:

The Consumer Credit Protection Act and Fair Credit Reporting Act is regulated as: