stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
BMI3C1 Exam Review Flashcards | StudBud
Explore
/
BMI3C1 Exam Review
________ goods are used by businesses to operate
CCAS stands for
BMI3C1 Exam Review
34 terms
·
StudBud Administration
·
41 plays
#Business #Marketing #BMI3C
Flashcards
34 cards
F
Practice quiz
P
Host live
L
Questions
34
Answers
1
CCAS stands for
Campaign Code Association Standards
Canadian Code of Advertising Standards
Its Just Made Up!
Canadian Code of Administration Socialization
2
________ goods are used by businesses to operate
consumer
business
space
industrial
3
Which of the following is Oligopoly
Two large companies control the market
all products are the same and has no competition
multiple sellers compete
a single company controls entire market
4
which is NOT a specialty channel
vending machine
The Shopping Channel
7/11
catalogues
5
Rational Appeal focuses on...
consumer's feelings
consumer's reasoning abilities
social pressure
consumers basic needs
6
Which of the following is a part of Service Competition Factors?
price
convenience
degree of service
all of the above
7
Which of the following is not a sustainable competitive advantage?
serving a niche market
price
creating customer loyalty
Lowering Production cost
8
which factor for personal selling require a high degree of personal selling?
distribution channel
simple products
high prices
Complex products
9
The competition act does not... ?
does not make sure that the competition is fair
does not stop companies from colluding
Does not aim to prevent anti competitive practices
none of the above
10
the combination of Product, Promotion, Price and Place is known as...
Marketing Mix
Marketing
Pull Strategy
Push Strategy
11
which medium provide advertisers with the opportunity to reach very specific consumers?
out of home
newspapers
magazines
radio
12
to reduce the cost of distribution bussiness try to eliminate which part of the channel
consumer
retailer
wholesaler
producer
13
a company that uses price positioning would use which of the following strategies
the same price as other competitors
highest price in the market
either A or B
lowest price in the market
14
Marketers add _______ utility to a product when they sell the product in a variety of stores.
information
place
possession
time
15
Which distrobution channel does apple use?
producer - specialty channel - consumer
Producer - consumer
producer - wholesaler - retailer - consumer
producer - retailer - consumer
16
which consumer does a product focus on during its growth phase?
early adopters
laggars
loyal customers
mass market
17
Business to Business promotion does not rquire
Statistics
Rational appeal
performance metrics
emotional appeal
18
which of the following is not a method of branding?
logo
brand name
slogan
promotion
19
when a company fills shelves with its product before contacting consumers is know as...
Push Strategy
Distribution
Promotion Strategy
Pull Strategy
20
Unbranded products such as wheat, corn or oil are known as...
retail brands
commodities
no-name brands
selection brands
21
Online retailing has created intense price competition due to..
free shipping (or inexpensive)
all of the above
easy price comparion
global competition
22
Food, Water, clothing and shelter are part of which level of
Maslow's Hierarchy of Needs
love and belonging
Safety
self actualization
Physical needs
23
which factor refer to the number of people who are exposed to the message?
clutter
lead time
frequency
reach
24
A stance, perception, attitude or point of view is known as...
logo
brand
position
customer
25
_______ is the improvement of an existing product or service.
IWatch
Innovation
improvement
Invention
26
_____ Is the adaption of a product to meet the needs or particular countries “look and feel”
Standardization
Social Media
Internet
Localization
27
__________ Analysis determines the various opportunities or market situations for growth.
benefit
direct competition
overall market
Market opportunity
28
which business uses an integrated channel?
Sears
Toys R Us
Ikea
Walmart
29
________ utility provides customers with instructions directions and user manuals
Form
possession
place
Information
30
_______ reveals what consumers want and points towards business opportunities.
Posession
Benefit Analysis
MOA
Market Research
31
What does USP stand for?
unique salad program
unique sustainable process
unique service placement
Unique selling proposition
32
A person who oversee's the care of another is known as...
customer
border control
Gatekeeper
consumer
33
at the maturity stage a product uses which strategy?
market skimming
decision point/exit
defensive positioning/brand reminder
market development
34
family life cycle
is part of which catagory of the consumer profile?
Psychographics
Geogrpahics
Motivation
Demographics
