Marketing 2 Strand 1

Segmenting based on where someone lives

The effort to inform, persuade, or remind current and potential customers about a product.

Which of the following is not a core function of marketing?

Understanding the concepts and strategies used to develop and target specific markets

Provides customers with a place where they can purchase the goods and services they want

Decision on what to price your product in order to make a profit.

Process of getting goods or services into customers hands.

How many core functions of marketing are there?

Segmenting by age, gender, income, marital status, ethnicity.

Segmenting based on purchasing related behavior.

Product/Service Management

The action or business of promoting and selling products or services.

Grouping people based on attitudes, and opinions, as well as lifestyles.

The philosophy that good marketing strategy always has wants/needs of target market in mind.