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Lesson 2: RECAP warm-up Flashcards | StudBud

Explore/Lesson 2: RECAP warm-up

Lesson 2: RECAP warm-up

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Questions 6

Answers

1
Functional needs are...
what a product needs to be functional (eg. a bag needs to hold things)
deep psychological cravings for love, connection and belonging
2
What kind of persuasive appeal is...?
Persuading by triggering an emotional response
Persuading by etherising your opponents with a laser
Persuading by gaslighting
Persuading with trust ; "You can trust me, I know what I'm doing!"
3
What kind of persuasive appeal is...?
Persuading by appealing to your emotions
Persuading you with an interesting log
Persuading by using facts or statistics
Persuading you by saying "I have lots of experience in this, trust me"
4
How good does this salad look/10???
10/10 who says going vegan is hard?? Look at this delicious salad!
2/10 If you picked off the plastic ham and cheese, it looks alright
6/10 Juicy plastic ham! Now THATs a salad
0/10 who puts big sweaty chunks of ham in a salad??
5
What is the main persuasive appeal in this ad?
Pathos: Kendall has inspired me to #fightback and #livebolder
Logos: Kendall Jenner presents a logical argument why Pepsi is good
Phosphorus: KJ is is a non-metal below nitrogen in the periodic table
Ethos: Kendall Jenner is a celebrity role model who ended police violence
6
Maslow: Our physiological needs (like food and water) come before our emotional needs (to be accepted or connected).
True
False