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Marketing Unit 1 Review Flashcards | StudBud
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Marketing Unit 1 Review
Marketing Unit 1 Review
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Marketing Test 1 #marketingch1
Flashcards
33 cards
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Practice quiz
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Questions
33
Answers
1
The earliest use of marketing was to:
use advertising and selling to convince customers to buy
conduct marketing research
identify new market opportunities
move products from producer to consumer
2
Marketing has not always been viewed as an important part of business.
False
True
3
Marketing focuses on the customer because:
each customer is a person with a life story
other parts of biz are hard to understand
customers stay the same, even when the world changes
to be successful; must sell products that customer will buy
4
Which is NOT an effect of marketing on society?
more jobs
environmental improvements
decrease in international trade
better products
5
The marketing function that specializes in developing goods and services is called:
market planning
selling
product/service management
pricing
6
Marketers change the products they offer in order to:
sell the same products as competitors
increase the prices of products
advertise their stores
meet the needs of their customers
7
All of the following tend to occur when the marketing concept is used effectively EXCEPT:
customer satisfaction increases
costs are reduced
prices go up
sales go up
8
The marketing mix elements all act independently of one another.
True
False
9
Distribution includes which of the following tasks?
transporting products from producers to consumer
helping customers with credit
creating a new display
improving all products
10
Segmenting a market makes it easier for marketers to follow the marketing concept.
True
False
11
The same marketing mix can meet the needs of ALL customers.
False
True
12
Federal laws to improve business practices/protect consumers came into existence in 1960.
True
False
13
During the Marketing Department Era, the focus was on:
using advertising and salespeople to convince customers
satisfying customer needs with planned marketing mix
developing new marketing activities to sell products
producing and distributing new products
14
The organized actions of groups of consumers seeking to influence business practices
consumerism
code of ethics
green marketing
self-regulation
15
On average, marketing costs represent what percentage of the price that a consumer pays?
75%
10-20%
2-10%
50%
16
The marketing function, ____, is also called marketing research.
channel management
market planning
marketing-information management
product/service management
17
Blending of the four marketing elements(product, place, price, promotion)
management
merchandising
marketing mix
marketing concept
18
Getting more ice cream delivered when the store is running out part of this marketing element:
price
place
product
promotion
19
Which is NOT an element of the marketing concept?
identify needs of customer
develop and market products/services
after sale follow-up
operate a business profitably
20
Studying/prioritizing market segments to locate best potential based on demand and competition
market opportunity analysis
market research
marketing concept
target marketing
21
The main purpose of market segmentation is to:
spend less money on advertising
reduce the mileage salesmen travel
influence consumer taste
help marketers find a target market
22
The role of marketing is to:
focus on the customer
organize the functions of the business
sell as much as possible
provide financing for advertising
23
The promotion element of the marketing mix is the communication link between seller and buyer
False
True
24
Unethical advertising can include all of the following EXCEPT:
clear intentions
exploitation of stereotypes
subliminal messages
hidden agendas
25
Concern about the consequences of actions on others
social responsibility
green marketing
consumerism
ethics
26
Everyone in a mass market has similar wants and needs for a particular product.
True
False
27
Then marketing is effective, prices usually increase more than enough to cover costs.
False
True
28
In the final stage of the decision-making process, the consumer
assesses whether or not the choice made was correct
may decide not to make a purchase
makes a choice of the best alternative
gathers information about the price
29
The creation and maintenance of satisfying exchange relationships
management
promotion
marketing
advertising
30
The customer is the focus of the marketing mix.
True
False
31
The selling function supports the marketing concepts by:
making product available at convenient locations
making sure products are made in a cost-efficient way
developing advertising that meets customer needs and wants
communicating personally with customers
32
Marketers study what customers want and need, then they _____.
send the results to the customers
inform those customers about their product/service
develop & market products to meet those needs
compare those wants and needs with their own
33
New markets and ways to improve a company's offerings in current markets are known as
market opportunities
marketing experiences
innovations
the marketing concept
