Stukent Ch. 8-10

Which of the following is NOT a Snapchat ad campaign objective?

Viewers love to see behind-the-scenes footage from their favorite brands.

If they have done their research marketers do not need to test or refresh their ads.

How many monthly active users are there on TikTok?

TikTok has the youngest demographic bases of any social media platform.

Forty-six percent of people will unfollow brands that ____.

What app marked a shift from long-form content to short-form content?

Those who recognize their pain points and who are looking for remedies are in the engagement stage.

Which of the following is NOT an examples of paid social media?

What TikTok influencer gained 100 million followers in 2020?

How many total TikTok app downloads have there been between 2016-2024?

The term organic refers to content and/or interactions that cost money.

The first stage of social media advertising is attention.

Exact targeting is when you find a piece of content that gives the company a high ROI and you keep using the content

You could see quick, but not neccesarily long-lasting results with a(n) _____ marketing campaign.

The social media platform whose demographic group has the highest average disposable income is ____.

For an inexpensive start up on social media use ____ as your platform.

Baby Boomers make up a large portion of Snapchat users.

Which is NOT a type of Snapchat ad?

Which is not a best practice for TikTok?

What country has the most TikTok users?

The creators of SnapChat wanted to create a platform where users could share _____ photos.

A huge discount, free trial, and a free upgrade are all offers that could be used in great converting ad.

A business should switch up its Snapchat ads weekly for optimal performance.

Question and answer is a good practice when using Snapchat.

Snapchat was orginally introduced in 2011 as _____.

Being mindful of current events, trends, and movements help you reach your goals with _____.

The three stages of paid social media is awareness, engagement and conversion.

Immediate return on investment, exact targeting, and continual traction are all ____ of paid social media.

Most businesses use traditional advertising more than social media.

A business that has Snapchat ads does not need to post a story.

Which of the following is NOT an ad type for Snapchat?

Content marketing doesn't require much lead time before a return on investment can be realized.

Snapchat ads give you how many seconds to convey your message?

The social media platform that has a lot of e-commerce sales is _____.

Which is NOT a unique way to advertise on TikTok?

What does the acronym GCT stand for?

The first step for a business' marketing strategy is to define measurable objectives.

Time between start and completion of an advertising campaign is known as ____.

TikTok's U.S. market is predominantly male user base. 

Posting videos with an influencer, a brand can see a continued positive return on investment.

Content created for Snapchat shoud be ____, prepared, and presentable.

Community involvement does NOT affect the amount of engagement when using Snapchat.