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Advertising
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High School print media and advertising review
Flashcards
40 cards
F
Practice quiz
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Host live
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Questions
40
Answers
1
The disadvantages of using directory advertising are they are printed yearly and hard to change
False
True
2
Advertising demonstrates the features and benefits of a product or service
False
True
3
Television advertising can communicate a message with sound, action, and color
True
False
4
Match the following example of advertisements with the best media type, Sports Illustrated
Newspaper
Directory Advertising
Direct mail advertising
Magazine
5
The cost of a television commercial is based on:
Length
Television station
all of the above
Time of day
6
According to research, less than half of adults in the U.S. read the newspaper every day.
False
True
7
In which type of print media is an advertisement's life the shortest?
trade magazine
directory
poster
newspaper
8
Signs are used by local firms at their places of business or in other locations throughout town
Outdoor advertising
Direct mail advertising
Directory Advertising
None of the above
9
A magazine rate consists of?
Both of the above
a frequency discount
a premium position
None of the above
10
Advantages of transit advertising is they reach a wide audience and are expensive
True
False
11
Infomercial is a 30 second advertisement?
True
False
12
This magazine advertisement has a factor that may increase its rate. What is it?
Bleed
Color
Black and white
Coopertive advertising
13
This image is an example of what type of advertising?
Billboard
spectacular
Transit advertising
Sign
14
A business can receive a free listing of its name &phone number in the White Pages of phonebook
False
True
15
Match the following example of advertisements with the best media type,Victorias Secret catalog
Magazine
Direct mail advertising
Directory Advertising
Newspaper
16
Media is the agencies, means or instruments used to convey advertising messages to the public.
False
True
17
Other forms of advertising media includes:
skywriting
Sports arena billboards
Hot air balloons/blimps
All of the above
18
Online advertising includes:
Pop-Ups
All of the above
Banner Ads
Can be monitored by click -throughs
19
In a specific geographical area, newspapers appeal to a greater number of people than magazines
True
False
20
A business that advertise in newspapers can target their ads to people living in that region by
newspaper ads can be adapted to the target market
newspaper cost are relatively low, save money on research
newspapers have a variety of high-interest &reading features
newspaper circulation is documented and verifiable
21
Black and white print ads are less costly than color ads?
False
True
22
Television advertising is great for demonstrating a products features and/or benefits?
True
False
23
Cooperative Ad is a cost sharing arrangement whereby both a supplier & a local advertiser pay
True
False
24
Advantages of outdoor advertising include:
can be restrictive
None of the above
Limited viewing time
Highly visible
25
A contract rate is a special rate and guaranteed a maximum space
False
True
26
Magazine advertising can be classified as
local
regional
All of the above
national
27
To reach customers, advertising uses a format that is defined in terms of time or space
False
True
28
Match the following example of advertisements with the best media type, Philadelphia Inqurier
Direct mail advertising
Magazine
Directory Advertising
Newspaper
29
A bleed ad is a quarter page or business card size ad that reaches to the edge of the page
True
False
30
A return of 10 percent for printed direct mail is usually considered excellent.
True
False
31
This image is an example of what type of advertising?
Billboard
Transit advertising
spectacular
Sign
32
This type of print media includes newsletters, catalogs, coupons, samplers and letters
Direct mailing advertsing
Directory advertising
Outdoor advertising
None of the above
33
Disadvantages of direct mailings advertisement
Low level of response
All of the above
Viewed as "junk mail"
High costs
34
Most TV commercials are 30-60 seconds in length
True
False
35
Match the following example of advertisements with the best media type, The Yellow Pages
Magazine
Directory Advertising
Direct mail advertising
Newspaper
36
Which of the following time frame is considered an afternoon "drive time"?
4-6 pm
2-4 pm
9-11 am
6-8 pm
37
What is one characteristic of advertising?
always attempts to create a favorable image for a business
it always explains a product
always presents its message well that the customer accepts
always identifies the business or individual paying for it
38
Open rate means no contract and based on advertising space
False
True
39
Television rates are based:
all of the above
on time of day
based on amount of viewers
station it is on
40
Which of the following offers a discounted rate?
all of the above
Contract rate
Open rate
Run of paper rate
