Marketing Fondations SAB

Question 1

Home Depot draws crowds to its workshops offered in Cantonese (BC). What segmentation variable-

Accepted Answer

Demographic

Question 2

During the decline stage of the product life cycle,

Accepted Answer

the focus of marketing activity is to reverse the decline.

Question 3

Sandra purchases Tide laundry detergent for the first time. She is in the __ stage of adoption.

Accepted Answer

Trial

Question 4

Information regarding a consumer's activities, interests, self view and opinions provides _data

Accepted Answer

psychographic

Question 5

Marketing communications are emphasizing direct communication with people through what media?

Accepted Answer

Digital media

Question 6

Marketers acquire insight into the factors that influence consumer buying decisions through:

Accepted Answer

marketing research

Question 7

Cheerios product line now includes Apple Cinnamon, Multi-Grain, Frosted. This is an example of

Accepted Answer

Product line stretching

Question 8

Snowboarding gear is targeted at men and women aged 10-30. This target market is in terms of:

Accepted Answer

Demographics

Question 9

Sales peaked 7 years ago, plateaued, and are now decreasing rapidly. The product is in _ stage

Accepted Answer

Decline

Question 10

Different customers with different needs require different strategies. This is called:

Accepted Answer

Target market management

Question 11

The number of items in a company's product line is:

Accepted Answer

product line depth

Question 12

A beer company advertises by showing men playing football as its target market. This appeals to

Accepted Answer

Social needs

Question 13

A focus group of 10 TV subscribers provided data that suggest viewer trends. What kind of data?

Accepted Answer

Qualitative

Question 14

The number of lines in the product mix is the:

Accepted Answer

Product line width

Question 15

BMW's decision to produce the Mini Cooper was a ___ decision

Accepted Answer

Product

Question 16

Positioning refers to:

Accepted Answer

Customers' perception of a product relative to competition

Question 17

Consumers being concerned with healthy eating result in a variety of new healthy bread. Why?

Accepted Answer

Consumer behaviour

Question 18

"Funnelling" is a process that occurs at which stage of the marketing research process?

Accepted Answer

Exploratory research

Question 19

Psychographics considers:

Accepted Answer

an individual's activities, interests, and self view.

Question 20

What stage in the product life cycle is a product whose sales and profit are rising.

Accepted Answer

Growth

Question 21

Liz needs shampoo for frizz. This marketing segment is based upon which behavioural response?

Accepted Answer

Benefits sought

Question 22

Kenmore, President's Choice, and Mastercraft are examples of

Accepted Answer

Private label brands

Question 23

A series of firms or individuals that participate in the flow of goods and services is called:

Accepted Answer

Marketing distribution channel

Question 24

For managers, what is the main purpose of the information provided by marketing research?

Accepted Answer

Reducing the uncertainty and risk of business decisions

Question 25

Group of people with similar needs for a product/service and resources/willingness to purchase

Accepted Answer

A market

Question 26

Jim hates how technology is affecting his banking. He always goes to a teller. What group is he

Accepted Answer

Laggards

Question 27

Collecting data on millions of transactions and using it to find patterns would be what process

Accepted Answer

Data mining

Question 28

Apple separates itself by offering unique products unlike other market offerings. This is:

Accepted Answer

Product differentiation

Question 29

A couple in the market for a cruise vacation package are comparing the packages. What stage?

Accepted Answer

Evaluation of alternatives

Question 30

Nestle's launch of Nestle Coffee Crisp ice cream is an example of a _____ strategy.

Accepted Answer

Co-branding

Question 31

Services like hair replacement and fitness programs are advertised to appeal to ___ needs

Accepted Answer

Esteem

Question 32

What kind of data is Stats Canada information?

Accepted Answer

Secondary data

Question 33

A product, and its name, term, symbol, design that identifies goods/services is called a:

Accepted Answer

brand

Question 34

An organization cant satisfy the needs of all customers, so it concentrates on a segment called

Accepted Answer

Target market

Question 35

Consumers remain loyal to the brands that:

Accepted Answer

consistently meet their expectations

Question 36

How will the purchasing power of an income of $30000 be affected if inflation increases?

Accepted Answer

It will be able to buy less

Question 37

The premise that a company must present a clear, consistent message in each medium is called:

Accepted Answer

Integrated marketing communications

Question 38

The last step in the consumer purchase decision process is:

Accepted Answer

post purchase evaluation

Question 39

Sports car enthusiasts aged 18-24 from Ontario are considered Chrysler's

Accepted Answer

Target market

Question 40

What JOB is responsible for developing and implementing marketing programs for a brand?

Accepted Answer

Brand manager

Question 41

An individual's feelings toward a product or service is:

Accepted Answer

An attitude

Question 42

Loyalty programs such as Optimum Points, encourage loyal purchasing. What is the other function

Accepted Answer

Provide customer information that can be analyzed

Question 43

Lifestyle:

Accepted Answer

is expressed by a person's activities, interests, opinions.

Question 44

In terms of demographic trends in Canada, it can be said that:

Accepted Answer

The population is aging

Question 45

Ten people are gathered to discuss the level of service provided by a TV provider. What process

Accepted Answer

A focus group

Question 46

A bookstore donates the proceeds of children's book sales to a charity for a day. What is this?

Accepted Answer

Cause marketing

Question 47

A group of product items that have major attributes in common, including their name is called a

Accepted Answer

product line

Question 48

The stage of the product life cycle that a product is in, is determined by three variables:

Accepted Answer

sales, profit, price

Question 49

Ford wants its trucks to be known for superior durability. This describes the _ for the product

Accepted Answer

Positioning

Question 50

Crest toothpaste is available in a variety of sizes and flavours, paste, or gel. This is Crests

Accepted Answer

Product line

Question 51

How and why consumers make purchase decisions is determined through the study of:

Accepted Answer

Consumer behaviour

Question 52

Central to the "Heirarchy of Needs" theory is the belief that:

Accepted Answer

Behaviour is influenced by needs yet to be satisfied

Question 53

Andrews skates no longer fit him and realizes he needs new ones. What stage of purchase process

Accepted Answer

Problem recognition

Question 54

Molson and Labatt control 70% of the Cdn beer market. What kind of market structure is this?

Accepted Answer

Oligopoly

Question 55

An advertisement for a home alarm system appeals to which types of needs?

Accepted Answer

Safety

Question 56

Molson's support of the "Dancers for Life" AIDS fundraising event is an example of:

Accepted Answer

Socially responsible marketing

Question 57

Cause marketing includes which of the following?

Accepted Answer

CIBC run for the cure

Question 58

What stage of marketing research would someone be in while reviewing statistics?

Accepted Answer

Exploratory research

Question 59

The definition of marketing ideas, goods and services includes all but one of the following:

Accepted Answer

Regulation

Question 60

A market is:

Accepted Answer

A group of people who have similar needs for a product

Question 61

The first stage in the marketing process is:

Accepted Answer

Needs assessment

Question 62

What are the 4 main types of characteristics used to identify different customer segments?

Accepted Answer

Geographic, demographic, psychographic, behavioral response

Question 63

The _ are more discreet, but a large group of opinions leaders who try new products first.

Accepted Answer

Early adopters

Marketing Fondations SAB

Questions 63

Marketing Fondations SAB

Questions 63