Chapter 10-11

Question 1

Motivator or change factor that comes from within the business itself.

Accepted Answer

internal influence

Question 2

Mass marketing is the process of communicating with potential customers in an effort to influence their buying behavior.

Accepted Answer

False

Question 3

B2C purchase that involves a great deal of research and planning is an extensive buying decision?

Accepted Answer

True

Question 4

A customer profile is detailed description of the typical customer in a market segment.

Accepted Answer

True

Question 5

Dividing the market of potential customers by their personal statistics.

Accepted Answer

demographic segmentation

Question 6

B2C purchase made quickly and with little thoughtis a routine buying decision?

Accepted Answer

True

Question 7

Marketing to a larger group of people who might buy a product is call mass marketing.

Accepted Answer

True

Question 8

The amount of money requested or exchanged for a product is price?

Accepted Answer

True

Question 9

Influence that makes each individual unique.

Accepted Answer

personal influence

Question 10

Demographic segmentation is dividing the market by the relationships between customers and the goods or service.

Accepted Answer

False

Question 11

Approach to business that focuses on satisfying customers in order to achieve profit goals.

Accepted Answer

marketing concepts

Question 12

A product is anything that can be bought or sold?

Accepted Answer

True

Question 13

Motivator or change factor from those outside the company.

Accepted Answer

External influence

Question 14

Strategy for using the elements of product, price, place and promotion.

Accepted Answer

marketing mix

Question 15

Includes the activties involved in getting goods and services to customers.

Accepted Answer

place

Questions 15