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Week 6: Marketing-Concepts & Strategies: 2020.1 Flashcards | StudBud
Week 6: Marketing-Concepts & Strategies: 2020.1
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Market segmentation allows companies to divide
A
large, heterogeneous markets into larger segments
B
large, heterogeneous markets into smaller segments
C
large, homogeneous markets into smaller segments
D
small, heterogeneous markets into big segments
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