Marketing Concepts Review

All businesses that buy products for use in their operations are part of the 

Marketing is an activity and process involving many parts that provide

This refers to activities related to advertising, personal selling, sales promotion & publicity

Kleenex and Puffs are brand names for this generic product

M&M's melt in your mouth

Attributes of goods and services that make them capable of satisfying wants and needs are known

Product, place, price and promotion make up the 

What type of person may order this cake

Deciding how to get goods directly into the customers hands

The attitude of the person who may own this car may be

The idea that a business should strive to satisfy consumers is the

TV ads, newspapers, internet ads, and coupons are all examples of 

Classifying customers by characteristics is called

This tasty snack is most often purchased by 

The market that consists of those who purchase goods and services for personal use is known as 

The means of getting a product into a consumers hands is this part of the marketing mix

Choosing what to make or sell is this part of the marketing mix

A website with data or research about safety recalls would be an example of 

An intangible item that has monetary value and satisfies your needs and wants is a 

All seven of the core marketing functions focus on

Age, gender, income level, and behavior are just a few components of a

Due to the colors and design of this toy, who might it be PURCHASED for?

Possession utility is simply the exchange of a 

What is the purpose of a customer profile?

The income level of the person who many own this home may be

Ziploc and Glad are brand names of this generic product

What are goods?

Having a product or service available ONLY at Christmas would be an example of this type of

Skittles

The five forms of utility are:

This is what is exchanged for the product

A zipper may be more useful if added to fabric and make into a jacket this represents

Two benefits of marketing are

M&M's are the brand favorite for this generic product

Provides customers with goods and services they want

To inform, persuade, or remind current and potential customers about a product or service

The average income of a person who owns this home may be

A percentage of total sales volume generated by all companies that compete in a given market is

This fluffy white topping commonly known as whipped topping is most widely known

The seven core functions of marketing define _____ aspects of marketing.

A target market is a group that is