Which of the following is untrue for marketing?

Marketing is just selling and advertising

The term ‘marketing’ refers to:

a mindset that focuses on customer satisfaction

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POM - Marketing Mix

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Quiz on the 4 Ps

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Questions 12

Answers

1
Which of the following is NOT an element of the marketing mix?
Positioning
Product
Promotion
Place
2
Exchange can take place only if _____ is given or received.
cost of travel
opportunity cost
money
something of value
3
Marketers interested in offering customer value can:
do all of these things
give consumers more than they expect
offer products that perform
avoid unrealistic pricing
4
Which of the following is untrue for marketing?
Marketing is a process which create value for customers
Marketing is knowing what customers needs and wants
Marketing aims to build strong customer relationships
Marketing is just selling and advertising
5
Based on Lecture 1, Singaporeans spend most of their money on this item, what is this item?
Holidays & Vacation
Clothing & Footwear
Accommodation
Food & Beverage
6
The marketing mix is also known as ....
Product & services
Advertising & promotion
The 4Ps
Product & customers
7
John gave you the his 2nd hand mobile phone and you gave him 4 tixs to USS, this is an e.g. of:
promotion
exchange
marketing
bargaining
8
The marketing process commences with an understanding of:
Company's mission
SWOT Analysis
The Marketing Mix
Environment scanning
9
The belief that customers resist buying products that are not necessary is also known as..
Marketing Concept
Product concept
Societal Marketing
Selling concept
10
Which of the following are not typical types of Needs for customers?
Entertainment Needs
Individuals Needs
Social Needs
Basic/Physical Needs
11
The term ‘marketing’ refers to:
a mindset that focuses on customer satisfaction
selling
planning events and sales campaigns
new product concepts & improvements
12
When a customer’s expectations are exceeded, _____ occurs.
Satisfaction
Confirmation
Achievement
Sales

POM - Marketing Mix Flashcards | StudBud