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Duplicate of Media Literacy Flashcards | StudBud
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Duplicate of Media Literacy
Duplicate of Media Literacy
27 terms
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StudBud Administration
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#medialiteracy #media #advertisements
Flashcards
27 cards
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Practice quiz
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Questions
27
Answers
1
The following advertisement is aimed at which specific audience?
female athletes
mothers
young children
obese people trying to lose weight
2
The following advertisement is aimed at which specific audience?
children and teens
athletic men
people who travel a lot
parents
3
The purpose of this ad is to appeal to the audience's interest in -
celebrities
good bargains
appearance
good health
4
The purpose of the following ad is to appeal to the audience's interest in -
family
good health
athletics
bargains
5
What audience is this advertisement designed to appeal to?
children
teens
parents
people who travel a lot
6
Which of these appeals is used in this ad?
logos
ethos
pathos
7
How does the visual image in this ad reinforce the message?
uses puns, allusions/suggestive language
shows a celebrity using the product
it uses charts/graphs
it conveys humor through juxtaposition of images
8
The following Lucky Charms advertisement is directed towards which specific audience?
kids
fathers
all people
teenagers
9
How does the text in the ad reinforce the message?
it compares the product to an inferior product
repeats the name of the product
uses statistics/facts to support claims
uses puns, allusions/suggestive language
10
How does the visual image in the ad reinforce the message?
shows a celebrity using the product
uses small print to deemphasize negatives of the product
uses graphs and charts
conveys humor through juxtaposition of images
11
How does the text in the ad reinforce the message?
compares the product to an inferior product
uses puns, allusions, or suggestive language
presents the positive effects of using the product
uses facts to support claims
12
This advertisement uses a pun to reinforce the message.
True
False
13
The following advertisement uses facts to persuade it's audience:
False
True
14
The purpose of this ad is to appeal to the audience's interest in -
good health
celebrities
finding a bargain
facts that support a product
15
How does the text in this ad reinforce the message?
uses statistics/facts to support claims
uses puns, allusions, or suggestive language
compares the product to an inferior product
repeats the name of the product
16
This advertisement uses logos to appeal to it's audience.
False
True
17
This advertisement uses an allusion to reinforce the message.
false
true
18
What audience is this advertisement designed to appeal to?
married couples
parents
young adults
teenagers
19
The purpose of this ad is to appeal to the audiences interest in -
appearances
celebrities
good health
good bargains
20
How does the visual image in the ad reinforce the ad's message?
uses charts/graphs
shows a celebrity using the product
uses small print to deemphasize the negatives of the product
it conveys humor through juxtaposition of images
21
The purpose of this ad is to appeal to the audience's interest in -
appearance
celebrities
athletics
traveling
22
The following advertisement was designed to appeal to babies.
True
False
23
This Lucky Charms advertisement is aimed at which specific audience?
athletes
kids
teenagers
adults
24
This advertisement uses which of the following persuasive techniques?
ethos
logos
pathos
ethos, pathos, and logos
25
How does the visual image in the ad reinforce the message?
uses small print to deemphasize negatives of the product
uses charts/graphs
has a stark contrast between image and background
conveys humor through juxtaposition of images
26
What audience is this advertisement designed to appeal to?
children
athletes
babies
parents
27
The purpose of this ad is to appeal to the audience's interest in -
good bargains
appearance
athletics
good health
