What is the message of this ad?

Recycle. What fish eat, you eat.

Define the following Wording Technique: Language of...

Make the company sound like they know what they are talking about.

Define the following Wording Technique:

Using celebrities or other important/famous/relevant people to appear in ad

Define the following Visual Technique:

The location (foreground, midground, background) of different parts of ads.

Define the following Visual Technique:

The way the viewer's eyes move through an ad.

Define the following Wording Technique:

Using numbers and/or technical details to make a product sound good

Define the following Wording Technique:

Using words to make company stand out from the competition

Define the following Visual Technique:

How big or small different parts of an ad (images, text) appear.

Define the following Visual Technique:

When advertisers show one thing to represent another thing.

Define the following Wording Technique:

Using a question that will often lead the viewer to a positive answer

Define the following Visual Technique:

A way for advertisers to easily control the mood of ads. Different feeling.

Define the folllwing Wording Technique:

When advertisers use words that sound nice but don’t really mean anything.

Define the folllowing Wording Technique:

When a company claims the are better than something but doesn’t explain why

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Ad Analysis Review

15 termsStudBud Administration61 plays

Imported from external platform

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
What is the message of this ad?
What is in the ocean you also have inside of you.
None of the above.
Recycle. What fish eat, you eat.
Sushi uses fish from the ocean.
2
Define the following Wording Technique: Language of...
None of the above
Make the company sound like they know what they are talking about.
Using celebrities or other important/famous/relevant people to appear in ad
Using words to make company stand out from the competition
3
Define the following Wording Technique:
Using numbers and/or technical details to make a product sound good
When advertisers use words that sound nice but don’t really mean anything.
None of the above
Using celebrities or other important/famous/relevant people to appear in ad
4
Define the following Visual Technique:
The location (foreground, midground, background) of different parts of ads.
When advertisers show one thing to represent another thing.
A way for advertisers to easily control the mood of ads. Different feeling.
How big or small different parts of an ad (images, text) appear.
5
Define the following Visual Technique:
The location (foreground, midground, background) of different parts of ads.
The way the viewer's eyes move through an ad.
None of the above.
When advertisers show one thing to represent another thing.
6
Define the following Wording Technique:
Using numbers and/or technical details to make a product sound good
Correct AnswerUsing words to make company stand out from the competition
Using a question that will often lead the viewer to a positive answer
Make the company sound like they know what they are talking about/confident
7
Define the following Wording Technique:
None of the above
Correct AnswerClaims they're better than something but doesn’t explain
Using a question that will often lead the viewer to a positive answer
Using words to make company stand out from the competition
8
Who is sending the message in this ad?
The woman in the ad
Colgate
None of the above
Athletes
9
Define the following Visual Technique:
The location (foreground, midground, background) of different parts of ads.
The way the viewer's eyes move through an ad.
How big or small different parts of an ad (images, text) appear.
None of the above
10
Define the following Visual Technique:
How big or small different parts of an ad (images, text) appear.
The location (foreground, midground, background) of different parts of ads.
When advertisers show one thing to represent another thing.
The way the viewer's eyes move through an ad.
11
Define the following Wording Technique:
None of the above
Using celebrities or other important/famous/relevant people to appear in ad
Using numbers and/or technical details to make a product sound good
Using a question that will often lead the viewer to a positive answer
12
Define the following Visual Technique:
None of the above
The location (foreground, midground, background) of different parts of ads.
When advertisers show one thing to represent another thing.
A way for advertisers to easily control the mood of ads. Different feeling.
13
Define the folllwing Wording Technique:
When a company claims the are better than something but doesn’t explain why
Using numbers and/or technical details to make a product sound good
Using celebrities or other important/famous/relevant people to appear in ad
When advertisers use words that sound nice but don’t really mean anything.
14
Who is the targeted audience in this ad?
Middle aged men
Children
Parents
Anyone who likes legos
15
Define the folllowing Wording Technique:
Using numbers and/or technical details to make a product sound good
make the company sound like they know what they are talking about/Confident
Using a question that will often lead the viewer to a positive answer
When a company claims the are better than something but doesn’t explain why

Ad Analysis Review Flashcards | StudBud

Ad Analysis Review

15 termsStudBud Administration61 plays

Imported from external platform

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
What is the message of this ad?
What is in the ocean you also have inside of you.
None of the above.
Recycle. What fish eat, you eat.
Sushi uses fish from the ocean.
2
Define the following Wording Technique: Language of...
None of the above
Make the company sound like they know what they are talking about.
Using celebrities or other important/famous/relevant people to appear in ad
Using words to make company stand out from the competition
3
Define the following Wording Technique:
Using numbers and/or technical details to make a product sound good
When advertisers use words that sound nice but don’t really mean anything.
None of the above
Using celebrities or other important/famous/relevant people to appear in ad
4
Define the following Visual Technique:
The location (foreground, midground, background) of different parts of ads.
When advertisers show one thing to represent another thing.
A way for advertisers to easily control the mood of ads. Different feeling.
How big or small different parts of an ad (images, text) appear.
5
Define the following Visual Technique:
The location (foreground, midground, background) of different parts of ads.
The way the viewer's eyes move through an ad.
None of the above.
When advertisers show one thing to represent another thing.
6
Define the following Wording Technique:
Using numbers and/or technical details to make a product sound good
Correct AnswerUsing words to make company stand out from the competition
Using a question that will often lead the viewer to a positive answer
Make the company sound like they know what they are talking about/confident
7
Define the following Wording Technique:
None of the above
Correct AnswerClaims they're better than something but doesn’t explain
Using a question that will often lead the viewer to a positive answer
Using words to make company stand out from the competition
8
Who is sending the message in this ad?
The woman in the ad
Colgate
None of the above
Athletes
9
Define the following Visual Technique:
The location (foreground, midground, background) of different parts of ads.
The way the viewer's eyes move through an ad.
How big or small different parts of an ad (images, text) appear.
None of the above
10
Define the following Visual Technique:
How big or small different parts of an ad (images, text) appear.
The location (foreground, midground, background) of different parts of ads.
When advertisers show one thing to represent another thing.
The way the viewer's eyes move through an ad.
11
Define the following Wording Technique:
None of the above
Using celebrities or other important/famous/relevant people to appear in ad
Using numbers and/or technical details to make a product sound good
Using a question that will often lead the viewer to a positive answer
12
Define the following Visual Technique:
None of the above
The location (foreground, midground, background) of different parts of ads.
When advertisers show one thing to represent another thing.
A way for advertisers to easily control the mood of ads. Different feeling.
13
Define the folllwing Wording Technique:
When a company claims the are better than something but doesn’t explain why
Using numbers and/or technical details to make a product sound good
Using celebrities or other important/famous/relevant people to appear in ad
When advertisers use words that sound nice but don’t really mean anything.
14
Who is the targeted audience in this ad?
Middle aged men
Children
Parents
Anyone who likes legos
15
Define the folllowing Wording Technique:
Using numbers and/or technical details to make a product sound good
make the company sound like they know what they are talking about/Confident
Using a question that will often lead the viewer to a positive answer
When a company claims the are better than something but doesn’t explain why