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Sport and Entertainment Marketing Quiz
Sport and Entertainment Marketing Quiz
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120 questions from units 1-4.
Flashcards
120 cards
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Practice quiz
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Questions
120
Answers
1
Unit 4: Which of the following is not a purpose of a sales presentation?
Consider how much they know
To inspire and motivate
Make a proposition or idea
Communicate information
2
Unit 1: Which of the following are types of sports licenses?
Brand licensing
All of the above
Endorsements
Sponsorships
3
Unit 4: Which of the following does not make up a script?
Communicational elements
Promotional events
Video elements
Audio elements
4
Unit 2: Marketing information, facts, estimates, predictions, and relations are marketing vocab
False
True
5
Unit 2: Why do marketers use external data?
All of the above
Improves understanding of the problem
Fills in gaps in primary information
Provides a basis for comparison
6
Unit 4: Which of the following is a step to writing a press release?
Do everything last minute
Ignore media feedback
Make it difficult to read
Put important information first
7
Unit 3: Which of the following is one of the most common uses of email marketing?
Announcements
Unorganized inbox
Junk mail
Spam mail
8
Unit 3: Which of the following is not part of the 6 elements of ads?
Stimulate, Attention
Copy, White space
Identification, Layout
Headline, Illustration
9
Unit 2: Qualitative data is statistical data with numbers
True
False
10
Unit 2: What is secondary data?
Data collected by someone other than the user
Data collected by someone who is secondary
Data collected by someone who does math
Data collected by Subway on how many cookies to make
11
Unit 4: Which of the following has a positive effect on media relations?
Inspiration
Attention
Lack of attendance
Bias
12
Unit 1: What is not an example of a professional team?
Calgary Flames
Toronto Raptors
Barrie Elites
Boston Celtics
13
Unit 3: Which of the following is not a question that a business can get answered?
Who is buying?
Where do they buy?
Why do they buy?
What do they buy?
14
Unit 4: Which of the following is not a place that sports marketing ad materials can be sold?
Internet
Programs
Yearbooks
Your sister's diary
15
Unit 1: Which of the following is a trend in the entertainment industry?
Television
Specific channels
Followers
Attendance
16
Unit 2: A project plan helps you mentally walk through your project from start to finish
True
False
17
Unit 3: Which of the following is not a disadvantage to newspaper advertising?
Poorer colour and print quality
Discarded shortly after reading
Wasted circulation
Targets a specific market
18
Unit 3: Which of the following is not an advantage to search-engine optimization strategies?
Consumers can clearly define what they seek
Targets the right audience
Takes a learning curve on how to navigate properly
Builds credibility
19
Unit 2: Which of the following is not a source of secondary data?
Business periodicals
News media
Educational research
Government data
20
Unit 1: Which of the following is not a factor that influences brand image?
Quality
Performance
Promotion
Price
21
Unit 4: Which of the following is not a main amenity that should be offered to fans
Ability to go anywhere
Public transportation
Traffic patterns
Concessions
22
Unit 2: Which of the following is not a factor that should be considered while in a tournament?
Software
Venue
Date and time
Weather obstacles
23
Unit 4: Which of the following is not a way to capitalize on a celebrity appearance?
Book the celebrity far in advance
Prepare in advance
Have a production schedule and stick to it
Annoy the celebrity with messages
24
Unit 1: Which of the following is not licensing vocabulary?
Licensee
Licensing
Licensor
Licensor
25
Unit 4: Which of the following is not a way that content is to be determined?
Decide on your approach
Summarize the objectives of your presentation
Use every piece of information you find on your topic
List and prioritize points you need to cover
26
Unit 4: Which of the following is not a purpose of a press release?
Create poor community relations
Introduce new products
Keep the business in the public eye
Position the business' image
27
Unit 3: Which of the following is not an advantage to magazine advertising?
Wider circulation
Professional preparation needed
High quality colour and pictures
Readers keep for a long time
28
Unit 3: Which of the following is not a type of advertising media?
Publications
Snapchat
Direct mail
Breakfast media
29
Unit 3: Which of the following is not vocab from sport/event marketing?
Target market
Marketing segments
Substantial marketing
Mass marketing
30
Unit 4: When writing a script you must make sure language is...
Inaccurate
Hard to read
Boring
Positive
31
Unit 1: Which of the following is not a segment of the entertainment industry?
Casino
Music
Fishing
Television
32
Unit 1: Which of the following is not a characteristic in the Sport/Event industry?
Loud stadiums
One time event
Participants/Athletes
Spectators
33
Unit 3: Which of the following is a characteristic of demographic market segmentation?
Occupation
Climate
Region
Population density
34
Unit 2: A project plan is a unique task with a beginning and an end
False
True
35
Unit 2: Which of the following is not a way MIM is used in sports marketing?
Solve marketing problems
Determine marketing opportunities
Implement/measure effectiveness
Create a way to make money
36
Unit 1: Which of the following is not an element of a sports product
Facility
Games
Organization
Separability
37
Unit 4: Which of the following is not a type of media relationship?
Reactive
Proactive
Coactive
Interactive
38
Unit 1: Which of the following is not an example of a customer who purchases products?
Health
Achievement
Athletic
Entertainment
39
Unit 1: Which of the following is a factor that contributes/impacts brand equity?
Variety of products
Attendance increase
Organization related
Authenticity
40
Unit 1: How does the sports & entertainment industry contribute to the community?
A bad team can hold a community accountable
Questionable impact on tax revenue
Diverting resources
An increase in local business
41
Unit 1: Which of the following is a category of sports products?
Sponsors
Organized participants
Sporting event
Spectators
42
Unit 2: Which of the following is not a way to develop a production schedule?
Access to event locations
Create an overall timeline for all essential tasks
Establish a budget
Select an appropriate venue
43
Unit 1: Which of the following is not branding vocabulary?
Brand equity
Brand services
Brand image
Brand loyalty
44
Unit 3: Which of the following is an example of a direct mail type?
Letters
Samples
Brochures
Direct exposure
45
Unit 3: Which of the following is a disadvantage to mobile marketing?
Platform too diverse and complex
Huge viral potential
Not labour intensive
Lower cost
46
Unit 2: Which of the following is not a type of tournament?
Venue
Single elimination
Round robin
Double elimination
47
Unit 3: Which of the following is an advantage of using mass marketing?
Less work
Less confusion
Less promotional cost
Less sales opportunities
48
Unit 4: Direct communication to persuade customers to make purchase decisions
Personal advancement
Personal selling
49
Unit 1: What is not one of the three main benefits of the development of sports marketing?
Good for you
Good for everyone
Good for local
Good for society
50
Unit 1: Which of the following is not a trend in the sports industry?
Popcorn Prices
Naming Rights
XGames
Sport Specific Channels
51
Unit 1: What is event marketing?
Developing a sports or music festival to promote a product
Helping plan a birthday party
Doing arts and crafts
Marketing an event for you and your friends
52
Unit 3: Advertising media is channels of communication - information travels to consumers
False
True
53
Unit 2: Which of the following is not the importance of project planning?
Helps managers develop goals
Keeps focus on the end result
Provides a standard for completion
Helps coordinate parts of the project
54
Unit 4: Which of the following is a location of promotional signage?
Sideline
Equipment
Scoreboard
All of the above
55
Unit 1: Which of the following is not one of the sport/marketing careers?
Ticket sales
Volunteer experiences
Sales promotion
Advertising
56
Unit 3: Which of the following are advertisements not aimed to do?
Create desire
Make viewer feel surprised
Arouse interest
Attract attention
57
Unit 2: Which of the following is not a component of a production schedule?
Access to event locations
Rehearsal times/breaks
Key contact information
Environmental conditions
58
Unit 2: Which of the following are factors that impact production scheduling?
Event location
Personnel
Contact
Materials
59
Unit 4: Which of the following is not a way to develop a media guide?
Budget
Spam ads
Photographs and graphics
Advertising
60
Unit 4: Why would you want a celebrity to appear at your event?
Make more money
Want to attract a target market to a particular event
To annoy a celebrity
To create a large number of annoying fans
61
Unit 3: Which of the following is not a characteristic of psychographic segmentation?
Region
Values
Activities
Interests
62
Unit 4: Scaling the house is not based on which of the following
Yield management pricing
Time of purchase
Location of seat
How many seats
63
Unit 4: Which of the following is not one of the four ways ads can appeal to customers?
Less the perfect appeal
Endorsement
Bright and annoying ads
Scarcity appeal
64
Unit 4: Penetration pricing is used to avoid new products and to push customers away
False
True
65
Unit 3: Which of the following is not an advantage to online advertising?
Some ads may be very expensive
Cost-effectiveness - reasonably priced for advertising
International/worldwide opportunities - market anywhere
Scalability - the ability to function regardless of size
66
Unit 3: Which of the following is a characteristic of behavioral segmentation?
What a person does
Opinions
Brand loyalty
Usage rate
67
Unit 2: Which of the following are other uses of Marketing Information Management (MIM)
Marketing mix
Be proactive with your customer base
Promote a product for self-benefit
Identify why customers care
68
Unit 1: Which of the following is not a personal trait needed for success in sport marketing?
Negotiation skills
Positive attitude
Social media
Time management
69
Unit 1: Which of the following is not part of the five types of business in the Sport industry
Media
Security
Health
Advertisement
70
Unit 1: Which of the following is a job under sales promotion jobs
Season ticket holders
Pricing
Public relations
Broadcast and social media
71
Unit 3: Which of the following is not a disadvantage of using marketing segments?
Bad forecasts or information
Can't reach them
Substantial
Wrong market
72
Unit 3: Which of the following is not an advantage to newspaper advertising?
Reaches large audience
Short lifespan
Low cost, quick and easy to produce
Anyone can place an ad so its competitive
73
Unit 3: Which of the following is not a direct mail format?
Postcards
Billboards
Flyers
Catalog
74
Unit 2: A project is a specific plan for accomplishing a project's objectives
True
False
75
Unit 2: Which of the following is not a procedure for developing a production schedule?
Signage
Research and development
Planning
Represent your target market
76
Unit 2: To make a project plan you must identify goals, define the project and monitor progress
True
False
77
Unit 1: Which of the following is one main category of event marketing?
Brand awareness
Personal training
Sports information
Corporate events
78
Unit 2: Which of the following is not an advantage to internal data?
Requires in-depth research
Based on own business
Inexpensive to collect
Easy to collect and analyze
79
Unit 4: A newsletter is a bulletin issued periodically to inform a group about a business
True
False
80
Unit 2: Which of the following is not a factor that affects project planning?
Project's objectives
Project's timeline
Project's percent
Always prepare for a project to change
81
Unit 1: Which of the following is not a technique for identifying sport/event motivators?
Social media
Promotions
Surveys
Testimonials
82
Unit 4: Which of the following is not a type of signage?
Electronic message boards, A-frames
Floor graphics, sideline billboards
Banners, Dasher boards
Scoreboard
83
Unit 3: Which of the following is a characteristic of geographic market segmentation?
Education
Social class
Income
Population density
84
Unit 2: Which of the following is a question sports marketers should ask?
Where can I buy a plant for Kawhi?
Who decides on the purchase?
Is Kawhi Leonard staying in Toronto?
Why does my toenail smell terrible?
85
Unit 3: Which of the following is a disadvantage to using mass marketing?
All of the above
A single message may not reach enough customers
Lost sales opportunities
None of the above
86
Unit 2: Which of the following is not a factor that should be considered in a tournament?
Number of games per day/hour
Number of competitors
Average length of the competition
How many fans want food
87
Unit 2: Data can be measured in sports marketing by measuring wins and losses
True
False
88
Unit 1: How does the sports & entertainment industry negatively affect a community?
Bringing business to abandoned areas
An increase in local business
Questionable impact on tax revenue
Contributing to the tax base
89
Unit 4: Which of the following are ways that advertising space can be sold?
Sell advertising space between the content
Provide customers with little information
Convince customers that they will be guaranteed a profit
Guarantee your customers advertising results
90
Unit 3: Which of the following is not a mobile marketing tactic?
Mobile Marketing
MMS
SMS
Twitter
91
Unit 2: Which of the following is a component of a project plan?
Actual task completion date
Task duration
How will it be monitored?
Who is responsible
92
Unit 3: Which of the following is not an advantage to direct mail?
Total control of the message
Hidden from your competitors - ambush marketing
Targeted to your market if well planned
Longer lead time
93
Unit 4: Which of the following is not a positive effect on media relations?
Demands
Inspiration
Money
Role models
94
Unit 2: A tournament is an organized event among a number of competitors within a defined game
True
False
95
Unit 3: Which of the following is an advantage to mobile marketing?
Lack of reliable measurement tools
Easy tracking and response
Navigation issues
Privacy Issues
96
Unit 1: Which of the following is not a factor that creates brand loyalty?
Fan bonding
Entertainment value
Increased sales
Performance
97
Unit 2: A detailed timeline that decides when each activity will be performed
Production schedule
Departure times
Key information
Event time
98
Unit 2: Which of the following are the most important production-planning tools?
Planning lists
Knowledgeable event production team
Necessary supplies
All of the above
99
Unit 1: Which of the following are not an example of a collegiate team?
UCLA Bruins
Marquette Golden Eagles
Terry Fox Titans
Georgian Grizzlies
100
Unit 1: Event marketing is the designing or developing a live themed event
True
False
101
Unit 1: Which of the following is a positive result from a community hosting an event?
Strong public image
Sign teams to long term stadium leagues
Diverting resources
Host multiple events
102
Unit 4: The main reason a sports company would sell ad space is to increase revenue
True
False
103
Unit 3: Mobile marketing should generate more than $1.3 billion in sales by 2020
False
True
104
Unit 4: Sales promotion is a minor part of sports and entertainment marketing
False
True
105
Unit 2: Which of the following is not a use for project plans?
Risk management
Scheduling
Goals
Project objectives
106
Unit 3: Print media advertising is a written form of communication used to promote a product
True
False
107
Unit 4: Which of the following is one of the four questions asked before a sales presentation
Inspire and motivate
Customer profile - to whom are you saying it
Communicate information
Make a proposition or idea
108
Unit 1: Which of the following is not a category of sports consumers?
Unorganized participants
Spectators
Sporting Goods
Sponsors
109
Unit 3: Which of the following is not an advantage of using marketing segments?
Fads
Accessible/actionable
Distinctive/identifiable
Measurable/definable
110
Unit 4: Which of the following does not apply to company focused pricing objectives?
Creating profits
Covering costs
Pricing products to enhance their image
Offering the most discounts
111
Unit 1: Which of the following is not a benefit from the development of event marketing?
Private events
Start a dialogue
Personal connection
Immediate Fulfillment
112
Unit 3: Which of the following is not a disadvantage to magazine advertising?
Lengthy preparation times
Expensive
Target market based on demographics/interests
Professional preparation needed - raising the costs
113
Unit 2: Which of the following is a procedure for scheduling tournaments?
Number of competitors
Local regulations
Decide on tournament participants
The economy
114
Unit 4: Which of the following is not an effective step to sales openings?
Have a planned agenda to discuss
Sell out the event to make money
Customize the sales script
Know your customers before initial contact
115
Unit 4: Which of the following is the purpose of signage?
Decrease revenue in competitors
Make consumers bored
Increases brand awareness
Floor graphics
116
Unit 1: Which of the following is not a purpose of the Sport/Event industry?
Develop Goods
Distribute Goods
Sporting Goods
Promote Goods
117
Unit 2: Which of the following is not a type of information available from external sources?
Social
Political/governmental
Local
Technological
118
Unit 4: Market demand is how much of a product customers will buy at a certain price
True
False
119
Unit 4: Select the definition that best describes inelastic demand
Significant price changes have a significant impact on sales
Price changes have little to no impact sales
Small price changes have a big impact on sales
120
Unit 3: Which of the following is a purpose of headlines?
Reach target audience
Convey message
Identify business/product
Logo & product info
