Sports and Entertainment Mktg Final Exam Review

Total income from sales before costs, expenses, and taxes are deducted.

research technique involves actual behavior and recording it

Data thathasalreadybeen collected for some other purpose but is nowfoundusefulinthecurrentstudy

strategy to offset business risks.

People who use products.

 Amount of money remaining from revenues after all expenses are paid

grouping consumers on the basic of local, regional, national, or international characteristics

Approval or support of a product or idea, usually by a celebrity image or name to a product.

 influencing how people choose to spend their time and money on entertainment

grouping consumers on the basic of social class and income.

Marketers use this tool to develop marketing strategies (4 P's)

grouping consumers on the basis of a common lifestyle preference and personality,

what a business offers customers to satisfy needs

 Possibility of financial gain or loss or personal injury

whatever people are willing to spend their money and spare time viewing rather than participate

Involves promoting products with one key message that is directed to everyone.

 Creation and maintenance of satisfying exchange relationships

characteristics that are easier to change, such as opinions consumers have about a product.

The promotion of a company in association with a property

form of communication through which one industry relies on another industry to promote

form of communication use to persuade people to by products through publicity

Which of the following is a type of ownership

sellers of products

Consideration of where a consumer lives.

who

The first model of a product where the company tests its production capabilities.

original research conducted for a specific marketing situation

path a product takes without the help of any intermediaries between the producer and consumer

Statistics that describe a population in terms of personal characteristics

Selling several items as a package for a set price.

Statistics that describe a population

consumers who derive their benefit from the observation of the event

Involves locations and methods used to make products avaliable

The loss of an opportunity that is passed up in order to receive something in exchange.

total money of business recieved

A group of closely related products manufactured and/or sold by a company.

overlapping of product promotion

Basic things people must have to survive such as food, clothing, and shelter.

Price difference between the wholesalers and retailers sale price

A device that legally identifies ownership of a registered brand or trade name.

any direct and personal communication with customers to assess and satisfy their needs

Professionalsports teams benefit their surrounding community by 

using sports to market products

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Amount that add to the cost of an item for sale to cover operating expenses and allowforaprofit

Free mention of a product or company in the media.