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MEDIA REVIEW Flashcards | StudBud
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MEDIA REVIEW
MEDIA REVIEW
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StudBud Administration
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Reviewing vocabulary related to introductory media unit
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
The following advertisement is an example of....
logos
pathos
appeal to thirst
ethos
2
This ad uses
pathos
facts and figures
subtext
blatant message
3
What is the purpose of advertising?
convincing you to buy a particular brand of a product
convincing you that you need a specific product
calling public attention to something
all of the above
4
what does testimonial mean
using fear to make people buy the product
trying to create emotional responses from the customers
Gives the image of a perfect life
using real-life people to show how good the product is
5
This ad uses
logos
pathos
bandwagon
ethos
6
This ad illustrates which of the following :
logos
ethos
subtext
appeal to hunger
7
Bandwagon, Weasel Words, Transfer, Magic Ingredients
Transfer
Bandwagon
Magic Ingredients
Weasel Words
8
The media is...
Fox News
all of the above
music videos
Facebook
9
This image is the _____ for Nike.
slogan
advertising
cool factor
logo
10
This ad primarily uses what appeal?
logos
put down competition
ethos
pathos
11
What group does this advertisement belong to?
Logos
Ethos
Pathos
12
This is an example of which advertising strategy?
celebrity endorsement
adventure
heart strings
facts and figures
13
This ad demonstrates all of the following EXCEPT
ethos
logos
subtext
bias
14
This ad using which strategy?
put down competition
cool factor
perfect family
bandwagon
15
This ad uses which strategy?
put down competition
cool factor
perfect family
cartoon characters
16
What group does this advertisement belong to?
Pathos
Logos
Ethos
17
Which of the following is a synonym for "advertise"?
teach
conceal
share
promote
18
This advertisement uses...
Logos
Human needs
Pathos
Appeal to emotion
19
This headline illustrates...
emotional appeal
logos
bias
celebrity endorsement
20
This ad uses
perfect family
emotional appeal
bias
cartoon characters
