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Marketing Concepts Flashcards | StudBud
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Marketing Concepts
Marketing Concepts
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A foundations of marketing review quiz. #business #marketing
Flashcards
15 cards
F
Practice quiz
P
Host live
L
Questions
15
Answers
1
Name that Marketing Mix! A store sets up their Christmas display of
new products
in November.
Promotion
Product
Place
Price
2
The thin, lightweight iPad Air is easy to store and carry around. Is this a Feature or Benefit?
Feature
Neither
Benefit
Both
3
Name that Function! McDonald’s creates a new line of healthy breakfast wraps.
Product
Market Research
Promotion and Advertising
Pricing
4
Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.
Market Research
Pricing
Selling
Promotion and Advertising
5
Name the part of this ad below labeled "1".
Copy
Signature
Illustration
Headline
6
Name that Marketing Mix! A local manufacturer uses Wisconsin lumber to make custom furniture.
Product
Price
Place
Promotion
7
Name that Marketing Mix! Ford offers 0% financing for 5 years on new 2017 F-150s.
Place
Price
Product
Promotion
8
Name the part of this ad below labeled "2".
Signature
Headline
Copy
Illustration
9
Name this market segmentation! Kashi's targets 27-37 year olds with an Ad for GoLean Ceral
Infographics
Psychographics
Demographics
Geographics
10
Name the part of this ad below labeled "3".
Headline
Illustration
Signature
Copy
11
The 4P's, also known as the marketing mix are:
Price, Produce, Point, Promotion
Prepare, Protect, Promote, Produce
Price, Product, Place Promotion
Pricing, Protecting, Promoting, Pete
12
Name this Marketing Mix! Muskego Floral adds an Online shopping site.
Product
Price
Place
Promotion
13
Name that Function! A customer does a taste test and answers questions at a grocery store.
Selling
Pricing
Market Research
Promotion and Advertising
14
The iPad Air "ultra thin" lightweight design is a product feature?
False
True
15
Name this segment! Apple launches the new IPad Air 2 exclusively at stores in New York city.
Infographics
Demographics
Psychographics
Geographics