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Unit One Marketing Flashcards | StudBud
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Unit One Marketing
Unit One Marketing
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Unit One Marketing concepts
Flashcards
22 cards
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Practice quiz
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Questions
22
Answers
1
Define Brand
when consumers buy the same product
the actionof promoting and selling products or services
type of product made by a company under a particular name
2
A market share is…
which business have the most sales
% of sales volume generated by all companies in that market
Consumers who purchase items for businesses
3
Which is not an element of product in the marketing mix
Product publicity
Product Improvements
Product Design
Product Development
4
When you make a purchase at a bakery, this is considered a good?
true
false
5
Receiving mail is considered a good?
true
false
6
Which are elements of the Marketing Mix?
Price, Place, product, philanthropy
Price, Place, Product, Promotion
Price, Place, Promotion, Phones
7
When you make a purchase at a bakery, this is considered a good?
true
false
8
Define Target Market
type of product made by a company under a particular name
when consumers buy the same product
group of consumers which a product/service is aimed
9
Receiving mail is considered a good?
true
false
10
A market share is…
% of sales volume generated by all companies in that market
Consumers who purchase items for businesses
which business have the most sales
11
The price element of the marketing mix is
How much the product cost
where customers get their product
product features
none listed
12
Organizational Market is also Known as…
Business to Business Market
Organizational Markets
Business Marketing
13
Define Brand
the actionof promoting and selling products or services
type of product made by a company under a particular name
when consumers buy the same product
14
Define Brand loyalty
tangible items that satisfy your needs and wants
none
are intangible items that satisfy your needs and wants
when consumers buy the same product
15
Define Marketing
group of consumers which a product/service is aimed
when consumers buy the same product
the actionof promoting and selling products/services
16
Which is not an element of product in the marketing mix
Product Improvements.
Product Development
Product Design
Product publicity
17
Organizational Market is also Known as…
Business Marketing
Business to Business Market
Organizational Markets
18
A consumer market …
Consumers who purchase items for businesses
consists of consumers who purchase goods for personal use
when consumers buy the same product
19
Define Services
group of consumers which a product/service is aimed
tangible items that satisfy your needs and wants
are intangible items that satisfy your needs and wants.
20
Which are elements of the Marketing Mix?
Price, Place, Promotion, Phones
Price, Place, product, philanthropy
Price, Place, Product, Promotion
21
A consumer market …
Consumers who purchase items for businesses
consists of consumers who purchase goods for personal use
when consumers buy the same product
22
Define Goods
tangible items that satisfy your needs and wants
are intangible items that satisfy your needs and wants.
group of consumers which a product/service is aimed
