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Digital Marketing Basics Flashcards | StudBud
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Digital Marketing Basics
Digital Marketing Basics
13 terms
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StudBud Administration
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8 plays
Test your knowledge on the fundamentals of digital marketing and learn key concepts and strategies
Flashcards
13 cards
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Practice quiz
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Questions
13
Answers
1
Which platform is best for B2B marketing?
LinkedIn
Pinterest
Instagram
Snapchat
2
What is SEO short for?
Social Engagement Online
Search Engine Optimization
Search Engine Outreach
Systematic Email Outreach
3
What does PPC stand for?
Pay Per Click
Pay Per Customer
Price Per Click
Pay Per Conversion
4
Which is a key benefit of influencer marketing?
Guaranteed sales
Faster product development
Increased brand awareness
Lower advertising costs
5
What does PPC stand for?
Pay Per Conversion
Pay Per Click
Pay Per Customer
Price Per Click
6
Which is a common digital marketing strategy?
Television ads
Billboard advertising
Social media campaigns
Print advertising
7
What is SEO short for?
Search Engine Optimization
Search Engine Outreach
Social Engagement Online
Systematic Email Outreach
8
Which metric measures website traffic?
Conversion Rate
Bounce Rate
Page Views
Click-Through Rate
9
What does CTR stand for?
Cost To Reach
Click Through Rate
Click Target Ratio
Customer Target Rate
10
Which platform is best for B2B marketing?
LinkedIn
Pinterest
Snapchat
Instagram
11
Which metric measures website traffic?
Page Views
Click-Through Rate
Bounce Rate
Conversion Rate
12
What is a landing page?
Home page of a site
Blog section of a site
Page for conversions
Contact information page
13
Which is a key component of a digital strategy?
Product manufacturing
Target audience analysis
Physical store layout
Employee training
