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Range Extension quiz Flashcards | StudBud

Explore/Range Extension quiz

Range Extension quiz

4 terms·StudBud Administration·33 plays

A few questions about marketing concepts

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Questions 4

Answers

1
What tools did we use in our previous RA session?
Brief, Idea and Executions
Hammer, saw and nails
Brand Anatomy, Brand Trailer, Strengthfinder, RA scorecard
BOSCARD, Charter, Contract, Launch
2
What is a sub-brand?
A brand that dives in the water
A secondary brand that helps differentiate a product line
A competitor brand
3
What are the top 3 areas R.A. has an impact on?
Branding, Ice creams and Campaign
Branding, Innovation, Communication and Spending
Finance and Planning
Digital advertising, search and logistics
4
Why is Range Architecture important?
Defines the maximum number of products we can sell
Has impact on communication, branding and spending
Because P Oun says so
To win brand awards