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Salon Business Theory LAB
Salon Business Theory LAB
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Basic Theory Ch. 6 Salon Business: Basic Theory Ch. 6 Study Guide
Flashcards
79 cards
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Questions
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Answers
1
The act of a highly satisfied client directing another person to see you for professional services is called a(n):
upsell
balance
refferal
prebook
2
a buyer type that puts up a struggle; strong desire to debate with you
stubborn
emotional
bargain
logical
3
______ ______ is a set dollar amount paid each month to the lessor
fixed rent
liability insurance
variable rent
malpractice
4
stylistearning additional payment over&above thenormal paycheck would be receiving;compensation
pension
salary plus commission
commission
salary
5
the term given for selling products for clients home care is
retailing
scheduling
networking
warehousing
6
an example of a liability on your financial statement would be
restaurant receipts
any earned tips
last weeks income
money you owe on a credit card
7
During a job interview it is very important to
stay calm and be yourself
stretch the truth if neccessary
tell alot of stories
tell the interviewer whatever you think he/she wants to hear
8
Adding the client’s service total and retail total for one visit will achieve which of the following results?
net profit average
ticket average
average visit
average appointment
9
The tax based on the profits (earnings) of a business is known as
income tax
operating tax
payroll tax
sales tax
10
percentage of a salons monthly income plus a set dollar amount are paid each month; fixed rent
true
false
11
For salon professionals just starting out, the most common and immediate source of referrals is:
target marketing
client profile
word of mouth recommendations
12
in many cases the first person to greet a client is the
stylist
manager
receptionist
owner
13
Which of the statements below represents a specific goal?
I will get an entry-level position in a reputable salon after graduation.
I will get a job.
I will most likely get a job somewhere close to where I might live.
I will very easily get a job.
14
policy covers salon equipment & physical location in case of natural disasters,fire,theft
product liability
property insurance
malpractice
variable rent
15
the salon owner is responsible for collecting&paying sales tax how often?
twice a day
monthly or quarterly
daily
annually or semi annually
16
which of the following ways can a stylist use to develop a successful relationship w/ client
avoid offering the client any additional services
decide for your client which look or style is best
cancel prebookings on your client often
determine the clients needs
17
income minus profit equals expenses
false
true
18
U.S. SocialSecurity&CanadianPension taxes are planned savings/retirement funds; money collected
U.S. & Canadian governaments
city councel
state government
county government
19
The following are all benefits of a product EXCEPT:
economical purchase
saves time
reconditioning effect
aromatic ingredients
20
which of the following is NOT a skill/ability a salon owner should possess to ensure success?
ability to set realistic business goals
salon employees handle all unusual/difficult clientsituation
the ability to maintain a budget
recognize skills & techniques & hire staff accordingly
21
the financial success of a salon will be achieved when the salons income is greater than its
baragain expense
operating expense
rent
loss
22
subtracting your liabilities from your assets equals your
net worth
profit
market need
income
23
the government agency that would audit business record keeping is the
OSHA
IRS
MSDS
EPA
24
"Is this something I can commit to?" is a question that would be asked when determining if a goal is:
measurable
specific
realistic
achievable
25
be sure to create a plan to achieve your goals
false
true
26
the primary duty of the receptionist to provide scalp massages for the client
true
false
27
which of the following items is reported to the IRS as employee income?
change given to a client following payment
operating expenses paid by the salon
tips received by an employee
money paid to vendors for products
28
a professional goal that identifies wher you want your career to be in 5 years is a
short range goal
long range goal
29
sending out promotional literature advertising your salon; most effective way to build clientle
true
false
30
what is generally considered the best form of advertising?
word of mouth
television
billboards
pamphlets
31
which type of buyer is open minded & will take a chance on a new product without hesitation?
logical
ready
bargain
emotional
32
All of the following statements are ways to demonstrate your personalized approach EXCEPT:
chatting with other designers during a salon service
asking about important events in your guest's life
securing your guest's valuables
responding to your guest's verbal and nonverbal expressions
33
compliance with all local, state/province and federal rules, regulations & laws ;responsibility
salon owner
former building owner
stylists
local authorities
34
buyer that wants to save money at all costs & is more interested in the price of a product
emotional buyer
logical buyer
ready buyer
Bargain buyer
35
income minus expenses equal profit
true
false
36
to become an asset to any salon staff the stylist should perform all of the following EXCEPT
make negative comments
offer sound advice
communicate professionally
listen to clients
37
Which of the following concepts involves converting existing clients to return clients?
client retention
pre booking
balancing
up selling
38
Which of the following situations would represent a good time to ask a client for referrals?
when the client is complaining
when the client is satisfied with the service
when the client makes funny faces
39
Which of the following characteristics will contribute to career success?
live in the past
always gossip
avoiding change and acceptance
respecting knowledge of others
40
Features of a product are its characteristics, which might include:
economical purchase
adds shine
size of container
saves time
41
which type of buyer makes purchases more on personal reasons that on facts?
emotional
logical
stubborn
bargain
42
W2 form is supplied by the employee; indicate all the taxes the employee has paid the past year
true
false
43
the ideal salon arrangement has an efficient traffic pattern providing
the least steps for the client & stylist to travel
80 sq feet per stylist
a remote reception area
the most steps for the client & stylist to travel
44
Beverages, food, magazines and umbrella stands in the salon are examples of:
comforts
aromatherapy
decor
touchable
45
which method is considered to be the most effective way of building your clientele?
referrals
word of mouth advertising
prebooking
providing an unexceptional service
46
the stylist name,scheduled service,clients name, date&clients phone number should be included
state income tax form
federal income tax form
appointment book
I9 form
47
a set income given to an employee on a weekly or monthly basis is known as salary
true
false
48
A client profile is a composite of market statistics that can be used to identify the characteristics of individuals
within the market
over the age of 65
who eat most meals in five-star restaurants
owns two vehicles
49
which of the following terms refers to all money owed?
assests
financial status
liabilities
net worth
50
Offering an additional hair coloring service to the client who originally scheduled a haircut appointment is an example
upselling
balancing
full book
target marketing
51
Which of the following actions would represent taking the team approach?
avoid referring your clients to other designers
greet only your clients
offer guests something to drink while they are waiting
do only your work, helping others leads to problems
52
Offering an additional hair coloring service to the client who originally scheduled a haircut appointment is an example
balancing
full book
upselling
target marketing
53
the least important factor in deciding whether to accept a position is
the salary and benefits
the size of the salon
the location
the success of the salon
54
which type of buyer is interested in price than quality?
emotional
logical
bargain
stubborn
55
According to statistics, how often does the average loyal client visit a salon?
12 wks
2 wks
6 wks
3 wks
56
Which of the following time periods identifies the consideration for a long-range goal?
1 yr
5 yrs
7 yrs
3 yrs
57
impulse buying accounts for about what percent of all purchases?
45-65%
10-20%
85-95%
70-80%
58
a statement or definition of the path your career will take is a/an
artist
talking
resume
goal
59
Which buyer type is open-minded and willing to take a chance on new products without hesitation?
desire
need
optional
ready
60
a business owed by two or more peole is a
sole propritorship
partnership
franchise
corporation
61
which of the following interview questions is illegal for an employer to ask; discrimination
how would you describe your people skills?
what is your strongest technical area?
when were you born?
how would someone describe your personal characteristics?
62
Industry statistics indicate that satisfied clients will usually refer how many new clients?
3
5
7
1
63
If all of your appointment times have been scheduled with clients for a given day, the term to describe this is a:
full book
upselling
prebook
balancing
64
to be granted future loans, it is important to pay loans on time and avoid
compensation
insurance
default
taxes
65
controlled by the state to provide insurance to any employee injured while on the job
liability insurance
property insurance
unemployment insurance
workers compensation
66
location is the most important factor in
opening a salon business
choosing a salon
choosing a lawyer
choosing a distributor
67
a business owned by one person is called
corporation
partnership
sole proprietorship
franchise
68
An effective strategy to ensure a return visit from a client is to:
limit work hours
promote gossip
avoid business cards
provide exceptional service
69
Selling additional services to clients beyond what they originally scheduled for a visit is called:
balancing
upselling
client factor
promoting referrals
70
All of the following actions describe how to create a plan to achieve your goals EXCEPT:
include alternate plans
avoid alternate plans
consider budget
be specific
71
goals identify what you would like to achieve in the next year
short range goal
long range goal
72
one of the most effective techniques in building a clientele is to
point out weaknesses of other stylists to client
run behind to show the salon is busy
promote services that arent availale in the salon
give out business cards to potential clients
73
is vital in order to allow close management of products purchased for retailing
appointment book
receptionist
inventory control system
employee compensation
74
Networking provides all of the following benefits EXCEPT:
provides a good way to learn about trends in the industry
gives access to people and resources within the industry
contacts create difficult situations that turn into real problems
leads to lifelong friendships
75
Individual initiative to stay on top of things and to pay attention to detail, they are practicing:
cooperation
problem solving
conflict management
with it ness
76
A personalized approach is also referred to as:
a chairside manner
staff synergy
accountability
salon experience
77
Which of the following buyer motivations is perhaps the easiest to recognize in the salon?
desire
want
need
have
78
The most important relationships you form at the beginning of your career are those that develop:
while at home
while networking
in school
within the salon
79
what amount of commission will a salon owner usually pay an employee for retail sales
8%-15%
20%-25%
4%-6%
1%-3%