CHAPTER 9 - MUSIC ANNOUNCING

Relates to actual talent portion of being a radio announcer

Playlist and other elements a DJ follows

The chores an announcer does prior to actually going on the air is called

Duties related to operating the studio equipment

The smaller the market, the more responsibilities a DJ may have

Primary demographic of the Smooth Jazz format

Primary demographic of the Country format

Primary audience is 12-24 year olds. Especially teens.

Primary demographic of the Oldies format

Target audience is 18-35 year olds.

Format also known as "soft rock"

Format dominated by black artists

Top 40 Format

Format caters to 12-34 year old males

Segues and cross-fades are examples of

Large blocks of songs

Additional to on-air work. May involve voice tracking, producing spots, recording bits

The announcer should be well-read, up on current events, & be able ad-lib on many topics

The announcer should be high energy. Music may even be "pitched up."

A group of commercials is called