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Bemarkingsproses en Marknavorsing/Marketing process and Market research Flashcards | StudBud
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Bemarkingsproses en Marknavorsing/Marketing process and Market research
Bemarkingsproses en Marknavorsing/Marketing process and Market research
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1
Marknavorsing fokus op die volgende aspekte./ Market research focuses on the following aspects.
Werknemers se vaardighede/ Employees' skills
Bedryf as geheel/ Industry as a whole
Eienskappe van die besigheid/ Characteristics of the business
Huidige klante/ Current clients
2
Die opnamemetode sluit die volgende stappe in: / Steps of the survey method includes:
Samestelling van n vraelys/ Compilation of a questionnaire
Los probleem op/ Solve problem
Identifiseer doel van navorsing/ Identify research objectives
Interpreteer die inligting/ Interpretation of the information
3
Wat is verbruikersoriëntering se doel?/ What is the goal of consumer orientation?
Om bemarking te bevorder/ To promote marketing
Behoefte bevrediging binne winsgrens/Need satisfaction within profit margin
Voldoen aan verbruikers voorkeure/ Meets consumer preferences
Bevorder beeld van onderneming/ Promote business image
4
Markvoorspelling is n sleutelkomponent van markontleding/ Market forecasting is a key component of market analysis
True
False
5
Proses om goedere, dienste en idees te skep/Process to create, praise, distribute and promote goods, services and ideas
Produk proses/Product process
Marksegmentering/Market segmentation
Bemarking/Marketing
Promosie/Promotion
6
Ad hoc
marknavorsing... /
Ad hoc
market research...
Is aaneenlopend/ Is continuous
Spreek spesifieke kwessies aan/Targets specific issues
Spreek n verskeidenheid van kwessies aan/Targets a variety of issues
Word langtermyn toegepas/ Is applied long term
7
Organisatoriese integrasie vorm deel van bemarkingskonsepte/ Organisational integration forms part of marketing concepts
False
True
8
Stelselmatige versameling en verwerking van feite en data /Systematic collection and processing of facts and data
Markvoorspelling/Market forecasting
Marknavorsing/Market research
Markbepaling/ Market assessment
Inligting verwerking/Information processing
9
Voordele van markvoorspelling / Advantages of market forecasting
Help om wins te maak/Helps to make profit
Help om te weet wie die klante is/Helps to know who the clients are
Help om mededingers te identifiseer/Helps to identify competitors
Help om sterkpunte te identifiseer/ Helps to identify strong points
10
Die bemarkingsproses vind plaas tussen die?/The marketing process takes place between the?
Eienaar en verkoopsagent/ Owner and sales agent
Bemarker en verbruiker/ Marketer and consumer
Verbruiker en bemarker/ Consumer and marketer
Kliënt en Mark/ Client and market
