Marketing REVIEW Chapter 1 & 2

Question 1

Characteristics such as age, gender, ethnic background, income, and educational levels

Accepted Answer

Demographics

Question 2

Jared asked mom to buy him Coco Puffs after watching a TV commercial. What group does he belong

Accepted Answer

A consumer market

Question 3

Information about the values and attitudes that shape consumers' lifestyles is called ________.

Accepted Answer

Psychographics

Question 4

Starbucks packages and sell it's coffee in grocery stores. What type of decision is this?

Accepted Answer

Place

Question 5

Which market segmentation technique utilizes information about where people live?

Accepted Answer

Geographics

Question 6

Which economic utility increased when McDonald's began accepting credit cards?

Accepted Answer

Possession

Question 7

I enjoy a good game of Quizs

Accepted Answer

True

Question 8

When a product's demand and production increase, price usually ______________.

Accepted Answer

Decreases

Question 9

The marketing mix is

Accepted Answer

All of these

Question 10

Informing, persuading, or reminding potential customers about a good or service is called ____.

Accepted Answer

Promotion

Question 11

Transforming old glass bottles into beautiful new sculptures is an example of _______utility.

Accepted Answer

Form

Question 12

Separating large groups into smaller, precise groups based on characteristics is called?

Accepted Answer

Market Segmentation

Question 13

A percentage of total sales generated by competing companies

Accepted Answer

Market Share

Question 14

Obtaining, developing, or improving a product is which marketing function?Chan

Accepted Answer

Product/Service Management

Question 15

Discretionary income might be used to buy which items?

Accepted Answer

Miss Me Jeans

Question 16

A hotel guest completed a research form rating the service, food etc. What function is this?

Accepted Answer

Marketing Information Management

Question 17

Retail stores that offer installment or layaway plans increase their _______.

Accepted Answer

Possession Utility

Question 18

What does a lawn mowing business provide its customers?

Accepted Answer

Service

Question 19

When manufacturer's provide an owner's manual they increase _____________.

Accepted Answer

Information Utility

Question 20

Kids R Us has received an order of 1,000 Barbies from Mattel Inc.. This is an example of ______

Accepted Answer

An Organizational Market

Question 21

The value added of a product in economic terms

Accepted Answer

Utility

Question 22

Deciding how goods get into the customers/consumers hand is which marketing function?

Accepted Answer

Channel Management

Question 23

Money left after taking out taxes is _________.

Accepted Answer

Disposable Income

Question 24

What are the primary benefits of marketing?

Accepted Answer

Price and Improved Products

Question 25

Gathering and analyzing information is an example of which marketing function?

Accepted Answer

Channel Management

Question 26

A market includes people who share similar needs and wants, and can purchase a co. products.

Accepted Answer

True

Question 27

Which of the following utilities involves making products?

Accepted Answer

Form

Marketing REVIEW Chapter 1 & 2

Questions 27

Marketing REVIEW Chapter 1 & 2

Questions 27