Retailers achieve lower gross margins from selling national brands because of:

D) the costs incurred by the vendors of promoting the national brands

Reasons for a chargeback may include all of the following, EXCEPT:

A) fees paid by a vendor for space in a retail store

In which of the following stores would you be most likely to find house brands?

B) Shoppers Drug Mart stores, Lululemon Athletic, the technical athletic apparel company

Best Buy maintains a successful strategic relationship with Sony via:

D) mutual trust, common goals, open communication

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MGMT 3058 Module 10 Buying

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MGMT 3058

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Questions 10

Answers

1
The 6.5% tax placed by the Canadian government on imports of instant print film is called a(n) ___________.
D) foreign currency fluctuation
A) inventory carrying cost
C) maquiladora
B) tariff
2
Retailers achieve lower gross margins from selling national brands because of:
C) the popularity of private-label brands
D) the costs incurred by the vendors of promoting the national brands
B) the cost of quality control
A) the distinctive identity national brands have assumed
3
All of the following are goals for Toys R' Us, when they are negotiating with Hasbro, the toy manufacturer, EXCEPT:
B) higher turnover
C) additional markup opportunities
A) advertising allowances
D) terms of purchase
4
Which of the following is true about licensed brands?
B) A licensee can be a retailer
All of these are true
C) Licensed brands' market share has grown large in recent years
A) Owners of trade names have gotten into the licensing business
5
National brands are also called ________ brands.
C) private-label
B) distributor
A) manufacturer
D) exclusive
6
Reasons for a chargeback may include all of the following, EXCEPT:
A) fees paid by a vendor for space in a retail store
D) wrong-size boxes or hangers
B) merchandise isn't selling
C) vendor mistakes such as shoddy labelling
7
In which of the following stores would you be most likely to find house brands?
B) Shoppers Drug Mart stores
Lululemon Athletic, the technical athletic apparel company
A) Sunrise Records stores
C) Chapters/Indigo stores
8
Which of the following is best described by tangible investment in a strategic relationship?
A) Credible commitments
C) Partnering
B) Open communication
D) Mutual trust
9
Best Buy maintains a successful strategic relationship with Sony via:
D) mutual trust, common goals, open communication
C) advertsising opportunities, constant coordination, mutual trust
B) open communication, mutual trust, shared employees
A) common goals, constant coordination, shared employees
10
Generic brands are successful because they are:
B) packaged attractively
E) offered at lower prices
A) effectively displayed
C) of lower quality

MGMT 3058 Module 10 Buying Flashcards | StudBud