Marketing, Accounting, and You!

Question 1

How much is spent on marketing each year in the US?

Accepted Answer

296.4 billion U.S. dollars.

Question 2

What famous Christmas legend did a Montgomery Ward salesman create as part of his job?

Accepted Answer

Rudoph the Red Nosed Reindeer

Question 3

People not having enough resources to get everything they want is referred to as

Accepted Answer

Scarcity

Question 4

What component of the marketing mix includes logistics and distribution?

Accepted Answer

Place

Question 5

How many brands advertise on Facebook?Hint: It’s a number that’s roughly equivalent to the population of Colorado

Accepted Answer

5 million

Question 6

Which product invited consumers to shoot their own commercials in hopes of airing the ads during the Super Bowl?

Accepted Answer

Doritos

Question 7

What are the ways to achieve your budgeting goals? Select all that apply.

Accepted Answer

Work more hours on your current job., Take on a part-time job., Spend less on clothing., Spend less on games.

Question 8

The main objective of branding is which of the following?

Accepted Answer

To have potential customers recognize your logo

Question 9

What kind of horse has been associated with Budweiser Beer for almost 90 years?

Accepted Answer

Clydesdale

Question 10

Which of the following is NOT one of the 4 P’s of Marketing?

Accepted Answer

Position

Question 11

What is the brand name for the product that has a mascot of a muscular man with a shaved head and an earring?

Accepted Answer

Mr. Clean

Question 12

With which agency do you file your annual tax return?

Accepted Answer

Georgia Department of Revenue, Internal Revenue Service

Question 13

I don't need to know how to manage money as long as I make enough to pay my bills.

Accepted Answer

False

Question 14

Worldwide, it is estimated that what percent of all workers work in marketing?

Accepted Answer

30%

Question 15

Which famous athlete has earned more money in celebrity endorsements than his twenty year career in professional sports?

Accepted Answer

Shaquille O'Neal

Question 16

What was the average cost of a 30-second Super Bowl commercial in 2021?

Accepted Answer

$5.6 million

Question 17

When you create a budget, what area can you easily reduce to save money for a goal?

Accepted Answer

Variable measure

Question 18

Who was known as the Master of Advertising and for his breakthrough ideas in advertising, publicity, and event planning?

Accepted Answer

P. T. Barnum

Question 19

For whom is the marketing mix designed?

Accepted Answer

Target Market

Question 20

Saving for two months to buy a new coat is an example of

Accepted Answer

a short-term goal

Question 21

Why is effective money management important?

Accepted Answer

It allows you to reach financial goals in the future.

Question 22

Which of the following might be considered a long term savings goal?

Accepted Answer

Buy a nice house

Question 23

What is the average entry level salary of a two year college degreed person in Georgia.

Accepted Answer

$33,650

Question 24

What does SEO stand for?

Accepted Answer

Search Engine Optimization

Question 25

People not having enough resources to get everything they want is referred to as

Accepted Answer

Scarcity

Question 26

How much did a spot during the very first Super Bowl cost?

Accepted Answer

$37,500

Marketing, Accounting, and You!

Questions 26

Marketing, Accounting, and You!

Questions 26