Marketing & Consumerism review

Question 1

Advertising, in-store displays, sales, coupons, and games are all types of

Accepted Answer

promotion

Question 2

The symbol of a manufacturer is called a/an

Accepted Answer

logo

Question 3

Law requiring fabrics used for some clothing, must be fire-resistant is an example of

Accepted Answer

The right to safety

Question 4

National Highway Traffic Safety Admin orders automakers to repair or replace defective parts

Accepted Answer

a. recall

Question 5

Government agency that promotes fair competition, business practices & fights against fraud

Accepted Answer

Federal Trade Commission

Question 6

Which of the following sells goods directly to the customer?

Accepted Answer

Retailer

Question 7

The organization which tests products, and doesn't accept advertising is the

Accepted Answer

Consumer Reports

Question 8

Which is the most effective means of advertising?

Accepted Answer

word of mouth

Question 9

Which of the following is NOT part of a magazine ad?

Accepted Answer

Text

Question 10

What do you call a person who selects, purchases, and uses goods and services?

Accepted Answer

Consumer

Question 11

"Teenagers" as your target market is an example of

Accepted Answer

Demographics

Question 12

Which function of marketing involves moving goods from one place to the end user?

Accepted Answer

distribution

Question 13

Products priced at or even below cost are called

Accepted Answer

loss leaders

Question 14

The law requiring that packaged food labels list all ingredients in order is an example of

Accepted Answer

The right to be informed

Question 15

Which is not part of the marketing mix?

Accepted Answer

Processing

Question 16

A store CLAIMS it’s out of an advertised item and tries to get you to buy a more expensive one

Accepted Answer

bait and switch

Question 17

People must qualify for this to practice some occupations such as teacher or doctor

Accepted Answer

licenses

Question 18

Consumers can compare 6 brands and sizes of peanut butter to determine the best price by using

Accepted Answer

unit pricing

Question 19

Which phase of the Product Life Cycle is the most expensive?

Accepted Answer

Introduction (birth)

Question 20

Goods such as TV, car, computer, or refrigerator are called

Accepted Answer

shopping goods

Question 21

This class is an example of which Consumer Right?

Accepted Answer

The right to education

Question 22

Goods such as milk and bread that are purchased regularly are called

Accepted Answer

convenience goods

Question 23

Which is an example of a product that would be advertised to everyone the same way?

Accepted Answer

Nothing

Question 24

Money consumers have available after paying for necessities is known as

Accepted Answer

discretionary income

Question 25

The slogan "compare and save with us" appeals to consumers'

Accepted Answer

rational motives

Question 26

This leads to buying things you don’t need and can ruin your budget.

Accepted Answer

impulse buying

Marketing & Consumerism review

Questions 26

Marketing & Consumerism review

Questions 26