Mktg Exam 2: Ch 6, 8, 9 & 10

ESRI's Tapestry is a widely used tool for _______ segmentation.

What is the first step in the marketing research process?

Which of the following is the most popular type of quantitative primary collection method?

The third step in the marketing research process, and it begins only after the research design has been established:

The vast majority of products and services are likely to satisfy

1 of the primary purposes of the analyzing data & developing insights step is to turn data into

1 store has more exceptional customer service than another. Customer service would be considered a ____ when evaluating.

Global Entry Strategies: the least risky strategy to enter its first foreign market as a small business would be:

When deciding where to do banking, attributes like location, hours of operation, and CD interest rates are examples of:

As noted in your text, the complexity of a global distribution channel is determined by

Discrepancy between a consumer's actual state and desired state is part of the

Behavioral segmentation based on when a product or service is purchased or consumed is called ________ segmentation.

Which organization provides the three guidelines that marketers should use for conducting marketing research?

The fact that Mercedes-Benz is known by 3 Chinese names in Asia shows the importance of developing different _______

For most of the 20th century, _____ experienced foreign occupation, civil unrest and a strict one-party Communist regime

Which of Hofstede's cultural dimensions relates to a willingness to accept social inequality as natural?

Data gathered from trade journals, the Census Bureau, and specialized research firms is considered to be ________ data.

Which of the following is the major trade agreement between the United States, Canada, and Mexico?

Whenever you buy toothpaste, you always automatically reach for the same brand every time with no thought. This is:

Which global entry strategy has the highest degree of risk?

What is the first step marketers use to derive a perceptual map?

Marketing researchers should collect information on consumers only for the purpose of

A contractual agreement between 2 businesses with lower risk & less investment than opening units owned only by a firm.

An online network of people who communicate about specific topics is referred to as a(n)

Trading off immediate availability because something can be purchased online for 50% off is an example of using a:

The ________ indicates where a particular market segment's ideal product lies on the perceptual map.

The specific brands or stores consumers can readily recall in a product category are referred to as their _____ set.

The global product strategy a firm chooses depends on

The number of participants who discontinue use of a service divided by the average number of total participants equals:

General Motors targets several different market segments & designs separate automobile makes/models for each. This is:

According to the consumer decision process, after consumers recognize the need for a product, they then engage in

You think school food is the greatest food ever, but your bestie thinks it is the worst. You both have different

________ is the internal conflict that arises from an inconsistency between two beliefs and behavior

Qualitative research includes all of the following except

Firms prefer to manufacture in a country that has ___ b/c it signals more opportunity to export products to more markets

The ________ segmentation method is most closely related to providing value by satisfying customers' needs and wants.

Which step of the STP process do marketers ask if the segment is identifiable, substantial, reachable, responsive....

Anna loves Adidas apparel for its style and comfort so purchases a pair with the Adidas logo. This is an example of:

What are the three components that make up a person's attitude?

What type of market segment identifies groups based on characteristics such as age, gender, income, and education?

All of the following are disadvantages of using secondary research data except

By GM purchasing info about quality & customer satisfaction research from J. D. Power and Associates it's acquiring:

Which of the following terms describes the overriding desires that drive how people live their lives?

Which of the following pertains to the performance of a product or service?

After some research, Unilever’s Dove soap brand initiated its Campaign for Real Beauty campaign. This tactic relates to:

Which step in the STP process develops descriptions of different segments & helps firms better understand the customer?

All of the following are considered a major economic factor for country market analysis the firm would consider except:

The U.S. determined solar panel prices imported from China were artificially low due to illegal subsidies--it imposed a:

You are in the store, see a new product, and purchase it when you had not intended to originally. This is an example of:

Which step of the segmentation, targeting & positioning process includes evaluating its SWOT?

Alternative evaluation often occurs while the consumer is engaged in which step of the consumer decision process?

Some commentators suggest adding ______ to BRIC because of their remarkable transformation into a functioning democracy.

The positioning strategy can help communicate a brand's ________, representing the unique value provided to customers.

1 or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors is a:

Which of the following best describes the notion of market positioning?

Which of the following agencies serves as a watchdog over the data mining of consumer information?

Problems w/this entry approach can arise if the gov't places restrictions on the firm’s ability to move its profits....

________ involves the buyer considering his own personal knowledge about a product based on past experience.

________ pertain(s) to the personal gratification consumers associate with the product or service.

The salient or important attributes about a particular product a consumer bases their product evaluation on are called:

The consumer must know the product/service exists, understand what it can do for them & recognize how to buy it:

Market growth, competitiveness, and access are all important factors in analyzing if a segmentation strategy is:

The use of statistical analysis tools in marketing research to uncover prior unknown patterns in data among variables:

Which type of purchase decision risk involves the perceived danger inherent in a poorly performing product or service?

High expectations of a product through promotions may create higher initial sales, but ___ occurs if expectations fail.

________ segmentation delves into how consumers actually describe themselves.

When companies initially develop products for underdeveloped markets, then expand them into their original markets.

These 4 key elements: distribution channels, transportation systems, communication systems & commerce are components of:

________ segmentation identifies groups based on characteristics such as age, gender, income, and education.

Which of the following accurately represents the countries known as the BRIC countries?

In pricing products in parts of Europe, including Belgium, Italy, & Spain, U.S. companies need to be aware that sales:

Set a ___to limit the amount of product that can be imported into a country for a period of time by setting a max import

Techniques & principles for collecting, recording, analyzing & interpreting data that can aid marketing decisions:

An organization selects a single, primary target market & focuses all its energies on providing a product to fit needs:

The measure of how much one currency is worth in relation to another is referred to as

Because the United States imports more goods than it exports, it operates under a(n)

A tool used to visually display how consumers perceive the position of products/brands in the market on diff. dimensions

The Economist's Big Mac Index is an example of which of the following metrics?

Offering money-back guarantees on product purchases to show the products will perform as expected can lower this risk:

Decision Process: Which corresponds most closely with seeking out unbiased information and ratings about different cars?

________ = GDP + net income earned from investments abroad

According to your text, which is not one of the fundamental changes that have resulted in global markets?

When everyone might be considered a potential user of its product, a firm likely uses a(n) ________ targeting strategy.

________ measures how effectively a decision to purchase a specific product results in a completed purchase

A survey question for which a discrete set of response alternatives or specific answers is provided for respondents is a

What is the correct theoretical progression of Maslow's hierarchy of needs, from the bottom to the top of the pyramid?

Taking time to research the market before buying a new car, but not a cheap kitchen appliance is explained by:

Which standardized metric of output is used to gauge the size and market potential of an economy?

External agencies and government bodies publish safety ratings for cars to help consumers alleviate ________ risk.

Processes by which goods, services, capital, people, information, & ideas flow across national borders are referred to:

Information that has been collected prior to the start of the research project is called ________ data.

Which positioning approach was the focus of Audi’s objective to augment its image with better driving performance?

Debating which jeans to buy, only 3 brands were actually considered for purchase. These 3 brands make up _____ set.