Comm 230 Exam 4 Review

True or False: newspapers never use press releases verbatim.

Who forfeited the Pulitzer Prize because their story took too much literary license ?

Which of the following is an example of paid media?

If you stage an activity just to get media coverage, it is called

What did Frederick Douglass do?

Ochs used which motto to indicate the NYT would not have sensationalized stories?

What do you call late 1800 journalism that emphasized human interest stories and crusading for the common people?

What did Dorothy Day do?

Would the FTC be likely to investigate a puffery claim like "the product is new and improved"?

Which of the following is an example of advertising in schools?

When you start a news story with the most important facts (who, what, when, where), you are using which writing style?

True or False: Ivy Ledbetter Lee wrote the first college textbook about PR.

Hearst and which other journalist were the most prominent yellow journalists?

Which of the following newspapers was a Penny Press publication?

Which of the following is not part of the PESO model?

Who often prefers to design based on intuition?

True or False: Ivy Ledbetter Lee thought facts were objective and unchangeable

True or False: In the 1800s electric companies used PR to help them get federal funds

What do journalists sometimes call PR agents?

Which of the following is NOT a newswortiness criterium?

Would the FTC be likely to investigate a scientific claim like "four out of five doctors prefer"?

Where can you often find press releases and images to be used in news stories?

The bandwagon effect

If you try to convince lawmakers to pass laws that help your company or organization, you are involved in

Which form of journalism applies fiction-writing techniques to nonfiction material instead of being purely informational

Which of the following is a critique of objective journalism?

Who were two of the most prominent advertisers in the 1890s?

In the late 1890s, patent medicines made outrageous claims about what they could cure, resulting in:

Which of the following is a watchdog group?

What is a slogan?

Who says journalists should supply facts, analyze the facts, and advocate for a plan?

What do account planners do in advertising?

True or False: John Burke used movies, dime novels and newspaper stories to promote Buffalo Bill

What are the three primary consumer motivations of the VALS strategy?

Who went undercover in an insane asylum?

What do you call the space in the newspaper not used by ads?

The use of Reeses Pieces in the movie E.T. is one of the earliest examples of:

Which type of journalism is conflict-oriented (as opposed to consensus-oriented).

Who writes reports from major cities other than the one in which a newspaper is located?

Citizen Kane is based on which journalist, who once hired gangsters to distribute his newspaper?

In Food Lion vs. ABC, ABC was fined for:

American policy towards seditious libel was heavily influenced by the trial of:

What is a storyboard used for?

What prohibited the use of cartoon images in tobacco advertising?

TV ad spending in the United States increased dramatically for which industry from 1994 to 2014?