What is one disadvantage of using e-mail in your social marketing campaign?

less personal than a face-to-face meeting

Which of the following is a role of a Social Media Strategist?

responsible for developing the overall vision for social media

Which of the following describes a social media audit?

orderly examination of social data to help discover social conversations

Which of the following is the best way to obtain psychographic information about your customers?

Analyze the online actions of your customers and followers.

A social media marketer oversees paid social media advertising efforts. One of his or her responsibilities includes:

managing social media advertising budgets.

Which of the following is a way a company can empower employees to be advocates on social media?

Provide policies, guidelines, and best practices for social media use.

There are three types of audiences, primary, secondary, and tertiary. Which best describes a tertiary audience member?

A persona displaying only one trait

How does mobile social media differ from traditional social media?

Mobile social media allows for features based on where device is located

Which of the following best describes a freemium pricing model?

join the world for free, but additional content can be purchased

To measure your exposure, you:

add your total follower count as well as each impression

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Social Media Strategist Exam Review 1

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Questions 20

Answers

1
What is one disadvantage of using e-mail in your social marketing campaign?
less personal than a face-to-face meeting
Should be used to communicate primarily with previous customers.
s a time-delayed form of communication
Your customers will be able to share e-mail content onto social media
2
The main difference between extending reach with traditional media versus social media is:
Cost
Timing
Accessibility
Quality
3
Which of the following is an example of unstructured data?
Form fields
Email address
Website URL
Mobile text message
4
Which of the following is a role of a Social Media Strategist?
responsible for developing the overall vision for social media
He or she manages the day-to-day activities on social media platforms.
responsible for managing a social media team for a product line.
oversees the overall social media strategy
5
The best place to start when beginning your social marketing efforts is with which of the following
Social media monitoring
An influencer identification tool
Marketing and advertising tools
A social marketing management tool
6
Which of the following segments is based on grouping audience members by their lifestyles and interests?
Behavioral segmentation
Physiological segmentation
Demographic segmentation
Psychographic segmentation
7
When a company allows employees to think outside the box and suggest new procedures and encourages innovation.
Provide an open, honest environment
Focus on performance
Give employees a voice
Empower employee innovation
8
Which of the following describes a social media audit?
examination and documentation of both paid advertising & free advertising
An orderly examination and of places where company name is mentioned
orderly examination of social data to help discover social conversations
An orderly and systemically placed link that leads to a page with info
9
"The number of people who access a particular content item, such as an advertisement"?
Accessibility
Distribution
Immediacy
Reach
10
Which of the following is the best way to obtain psychographic information about your customers?
Develop a working persona of what you think the customers are like.
Research the demographic information of your customers and analyze it.
Follow a specific customer for a week to discover their likes and dislikes.
Analyze the online actions of your customers and followers.
11
A social media marketer oversees paid social media advertising efforts. One of his or her responsibilities includes:
tracking and reporting campaign results.
selecting the most appropriate text and images achieve goals.
managing social media advertising budgets.
optimizing blog content for search engines.
12
The practice of employees being brand promoters is called
employee empowerment
employee potential
employee advocacy
employee promotion
13
Which of the following is a way a company can empower employees to be advocates on social media?
Make sure employees obtain permission before posting content
employees decide which company values should be expressed on social media.
Review employee posts before they submit them on social media websites.
Provide policies, guidelines, and best practices for social media use.
14
Defines how a company will use social media both externally and internally.
Organizational unit strategy
Platform strategies
Social media campaign
High-level organizational strategy
15
There are three types of audiences, primary, secondary, and tertiary. Which best describes a tertiary audience member?
A persona displaying two traits
A persona displaying more than three traits
A persona displaying only one trait
A persona displaying three traits
16
How does mobile social media differ from traditional social media?
Mobile social media allows for features based on where device is located
mobile social media is driven through apps instead of websites.
social media allows users to interact from smartphones instead of computer
the buttons are larger and the images smaller.
17
Which of the following best describes a freemium pricing model?
join the virtual world for free for a limited time only
download or join the world for free, but pay to play different levels
join the world for free, but additional content can be purchased
join the virtual world for free but then must pay to post content
18
The average numbers of shares a piece of content receives is known as its:
amplification.
sentiment.
reception.
engagement.
19
To measure your exposure, you:
add your actual audience and multiply it by the number of registered users
add your total follower count as well as each impression
multiply your sources by the number of distribution channels you use
add your accessibility by the number of media platforms that you use
20
Which of the following is the first step in a social media strategy cycle?
Define strategies
Identify the target audience
Set goals
Listen and analyze

Social Media Strategist Exam Review 1 Flashcards | StudBud