7.01 Marketing-Key Terms

Tangible objects and materials:

A marketing function that involves determining and adjusting prices to meet customers values:

A fact about or characteristic of the product:

The people who make or provide goods and services:

Marketing element referring to what goods, services, or ideas businesses offer their customers:

The people who buy goods and services:

Any paid form of nonpersonal presentation of ideas, goods, or services:

A perception of of a companies goods and/or services that can harm or help a companies image:

Tangible items that are consumed within a short time:

The form of promotion that determines client needs and wants through personalized communication

A philosophy of conducting business that is based on the belief that business meet co. goals:

The activity, instructions, and processes for creating, and communicating, value for customers:

Tangible items that should last a long time?

Intangible activities that are performed by other people for money, satisfy customer wants:

The system in which people make and spend their incomes:

Promotional activities other that stimulate customer purchases:

The management function of deciding what will be done and how it will be accomplished:

The general conditions in which people live; quality of life: