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Springboard 2.4, 2.5, 2.6, Advertising techniques and citing sources
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
A catchphrase that evokes positive emotions or feelings about the company and product
Headline
Image
Slogan
Copy
2
Evaluating a source for the purpose of the information
Timliness
Accuracy
Purpose
Credibility
3
Which persuasive technique is used in this ad
Transfer
Facts and Figures
Bandwagon
Testimonial
4
Persuasive Technique that asks you to associate good feelings with the product
Avant Garde
Transfer
Testimonial
Bandwagon
5
Using statisic, percents, and numbers to convince you this product is better than others
Transfer
Bandwagon
Testimonial
Facts and Figures
6
what persuasive technique is used
Transfer
Authority
Avant Garde
Testimonial
7
Evaluating a source to determine if it is trustworthy
Credibility
Avant Garde
Accuracy
Celebrity endorsement
8
What Persausive technique is used
Bandwagon
Facts and Figures
testimonial
Transfer
9
Persuasive technique meant to make you feel cool for being the first to have the product
Avant Garde
Testimonial
Transfer
Facts and Figures
10
Determining if a source is fact, opinion, or propaganda
Credibility
Accuracy
Authority
Timeliness
11
Persuasive technique that uses BOTH celebrities AND regular people to endorse products
Facts and Figures
Transfer
Testimonial
Avant Garde
12
A short piece of text, usually in large type, designed to be the first thing the audience reads
Image
Logo
Slogan
Headline
13
Evaluating a source for the qualifications of the author
Bandwagon
Credibility
Purpopse
Authority
14
Advertising that uses a well known person's fame to help promote a product or service
Celebrity Endorsement
Facts and Figures
Fame
Bandwagon
15
what persuasive technique is used
Avant Garde
Transfer
Facts and Figures
Testimonial
16
Aunique design symbol that helps identify the company visually
Headline
Slogan
Logo
Image
17
Any drawing, photo, chart, or other graphic designed to affect the audience in a purposeful way
Logo
Visual
Copy
Headline
18
The color GREEN in this logo is used to associate what with their product?
Hunger
Health
Creativity
Freshness
19
What advertising techniques are used here
Transfer
Testimonial
Authority
Celebrity endorsement
20
what persuasive technique is used
testimonial
bandwagon
avant garde
transfer
21
The actual text of an ad
Image
Slogan
Copy
Headline
22
The color RED is used in this logoto associate what with this company
Calm
Trustworthy
Excitement
Healthy
23
Which Persuasive technique is used
Facts and Figures
Testiimonial
Avant Garde
Transfer
24
What are you looking for if you are looking to see if a source is out of date
Purpose
Bandwagon
Transfer
Timeliness
25
Persuasive Technique used to mkae you feel like EVERYONE else is doing something
Authority
Avant Garde
Transfer
Bandwagon