Marketing True and False

Numerical data are easier to organize than non-numerical data

If consumers have a negative opinion about an important part of a business, it can affect whether or not they will be.

To make surveys shorter, each question should try to incorporate several concepts that need to be tested.

Economic utility supports the marketing concept. 

Pure competition is the most common type of competition businesses face.

Good leaders understand that they cannot treat all employees alike.

Limited Competition involves many businesses offering similar products

The government plays an active role in business practices.

Spending money to improve marketing usually results in increased profits for the company.

Marketing research is an exact science, and has a specific way every business does this.

     Scarcity is the key word in the study of economics.

Test markets help companies predict outcomes for an entire region

Social responsibility refers to the duty of a business to contribute to the well-being of a community.

A money system was developed to assist with the exchange process

Marketing has always been viewed as an important part of business.

There are some products that customers just won't buy.

In a mixed economy, some goods and services are provided by the government and some by private enterprise.

There is no difference between policies and procedures.

Ethical behavior involves all employees, not just a company’s executives and managers.

Demand has no effect on supply.

Routine decision making is used for purchases that are made frequently and do not require much thought. 

An advantage for a producer in a monopoly is that they have a unique product, so they have more control over pricing.

Most businesses no longer believe that all consumers are alike and all want the same thing.

The most difficult type of competition businesses face is a market in which businesses compete with others offering very

Generally, most people are at the same level on the hierarchy of needs