Intro to BusinessChapter 8

Anything offered to the target market to satisfy its needs.

A two-step process for successfully planning and marketing products and services.

Process through which goods move through one or more middle firms between the producer/consumer

A combination of marketing elements designed to meet the needs of a target market.

The path that a product travels from producer to consumer.

The methods use to communicate information to customers in order to encourage purchases.

What customers pay and the method of payment.

A middle firm that assist with distribution activities between businesses.

Groups of marketing activities.

The process through which goods are bought by the consumer directly from the producer.

The locations where products are sold and the ways they are made available to customers.

Considering the needs of customers when planning, pricing,distributing, and promoting a product

A business firm that sells directly to the consumer.

The reasons for making a purchase.

A clearly identified group of consumers with needs that the business wants to satisfy.