Stukent Social Media Marketing: Chapter 14 Key Terms

Conversion-centered design is the creation and presentation of a website intended to optimize:

Digital Marketing INCLUDES Social Media Marketing.

_____ Research is the process of identifying keywords that individuals search for online.

Short Tail Keywords are three or more words typed into search engines to find accompanying results.

White (Negative) Space refers to the areas of a design left empty.

Long Tail Keywords are one or two words typed into search engines to find accompanying results.

A synonym for Typeface is:

Which programming language tells web browers how to display information on a web page?

The number of individuals who opt-out of receiving emails compared to the number of email subscribers is the:

Mobile Design is the way your website appears on:

What is a term typed into a search engine with the goal of gaining access to attendant results?

Snippets of text that tell a search engine what a web page is about are called:

The process of acquiring hyperlinks form other websites to add to your own website is:

This occurs when another site chooses to link to your site without your asking them to do so:

An Email Marketing Strategy is intended to increase:

A _________ is a word or phrase typed into a search engine for which accompanying search results are then displayed.

Internal Linking is linking pages of a business' website to its competitors' websites.

A Sitemap is a list of all competitor websites linked to your website.

Evidence from the public that a company, product or service can be trusted is called:

An Opt-in Form is intended to get people to submit their cell phone number.

Dwell Time is

An internet marketing model in which an advertiser pays a fee only when its ad is clicked is called:

A Lead Magnet is an incentive provided to persuade individuals to share their email addresses.

Hick's Law states that every additional choice increases the __________ required for that person to make a decision.