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Ms.B's/Adverts Flashcards | StudBud
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Ms.B's/Adverts
Ms.B's/Adverts
12 terms
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Flashcards
12 cards
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Practice quiz
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Questions
12
Answers
1
You don't want to be the person without this product!!
FOMO
Ethos
Bandwagon
Avante Garde
2
The suggestion of good value for ordinary people
Transfer
Snob Appeal
Patriotism
Plain Folks
3
An ad which uses statistics and "facts" is employing:
All of the above
Pathos
Logos
Ethos
4
An ad that uses a celebrity to endorse a product is employing:
Snob Appeal
Pathos
Logos
Ethos
5
When an ad offers you something "extra" it is called:
Trickery
Deception
Bribery
Manipulation
6
A miraculous discovery which makes the product exceptional
Weasel Words
Magic Ingredients
Transfer
Avante Garde
7
"Weasel Words" are words that...
Sound intelligent but really are meaningless
lie to you about the product
suggest something might work without guarantee
confuse you into buying the product
8
Tim Hortons relies on its 'Canadian' identity
Transfer
Plain Folks
Magic Ingredients
Patriotism
9
The appeal to emotion is called:
Ethos
Logos
Avante Garde
Pathos
10
Positive words, images, and ideas suggesting that the product is also positive
Transfer
Euphemism
Magic Ingredients
Bandwagon
11
Using this product makes you 'ahead of the times'
Bribery
Snob Appeal
Bandwagon
Avante Garde
12
Showing a luxurious lifestyle associated with the product
Snob Appeal
Bribery
Plain Folks
Magic Ingredients
