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Unit 1 Test Review
Unit 1 Test Review
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Review of terms and concepts covered in Unit 1 of Sports & Entertainment marketing
Flashcards
12 cards
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Practice quiz
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Questions
12
Answers
1
Marketing of sports and entertainment includes movie trailer advertisements and ticket packages
False
True
2
... is the process of developing, promoting, and distributing products, goods, and services
Business
Strategies
Marketing
Sports & Entertaining
3
A market consists of...
tater tots
pizza
potential customers with shared needs
an entire population
4
A need is a necessity, such as food or shelter.
False
True
5
Goods are tangible products while services are intangible
False
True
6
Businesses focus their efforts on customers...
needs and wants
style
prefences
income level
7
Marketing through sports includes sponsors on jerseys and athlete endrosements
false
true
8
A want is a desire to have something, such as a new ipod
False
True
9
Distribution deals with
picking the target market
getting the good to the costumer
advertising
setting the price
10
Demographics include:
Brand preferences
where you live
how much you make
your mood
11
Which of the following is not part of the marketing mix:
Price
Promotion
Person
Product
12
Target market consists of...
anyone with money
a specific group of customers selected by a business
anyone within 5km of the store
everyone that will buy a product
