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BUAD 301-61 Risky Business Reading (2) & Preparing a Written Case Report (Note 4) Flashcards | StudBud
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BUAD 301-61 Risky Business Reading (2) & Preparing a Written Case Report (Note 4)
BUAD 301-61 Risky Business Reading (2) & Preparing a Written Case Report (Note 4)
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1
Note 4: You should revise your (BLANK) accordingly after you have analyzed the issues.
issue statement
solutions/alternatives
business concepts
implementation
2
Note 4: A complex case will have (BLANK) associated with each issue?
many alternatives
one problem
several facts
sub-issues
3
According to "Risky Business," taking a stand on social issues can
impact
the company's image and
ultimately
...
the company as a whole.
the surrounding community.
employees' productivity.
consumer purchasing behaviors.
4
Reading 2: Cause-related marketing is when organizations use CSR initiatives as a marketing tool.
False
True
5
Note 4: What are the purposes of appendices in a written case report? Select TWO answers.
to capture th analysis or recommendations in a form more succint than prose
to place your Executive Summary, References Page, and Plan of Action
to present external research, organizational charts, and other information
to add to the page count at the end of the report
6
Note 4: An effective problem statement should provide enough hints and clues of the type of analysis that lies ahead.
True
False
7
Reading 2: What year was the article, "Risky Business" published?
1973
1989
2016
2015
8
Mohr (1996) argues that organizations...express opinions on social issues to obtain political and business advantages.
The sentence is correctly paraphrased and cited in APA format.
The sentence needs a page number to be properly cited in APA format.
The sentence is correctly quoted and cited in APA format.
The sentence should include quotes around it.
9
Reading 2: The story of Barilla is how one company can turn a mistake into an opportunity.
True
False
10
Fun Q: Who is the actor that plays in the film,
Risky Business
(1983)
?
Woody Harrelson
Brad Pitt
Tom Cruise
Matt Damon
11
Note 4: In written case reports, you adopt only one role as the student
True
False
12
R2: When an organization missteps on social issues, the competition should not use those mistakes to its advantage.
True
False
13
Reading 2: An interesting aspect of Barilla's competitors' responses to the company's stance on same-sex marriage is...
They exclusively took a stand on the issue of same-sex marriage.
They focused on a legit business issue: The inclusivity of customers.
They disagreed with Barilla's stance.
They agreed with Barilla's stance.
14
Fun Q: Who is this artist?
Ozzy Osbourne
Bob Dylan
David Bowie
Iggy Pop
15
Fun Q: Who is the CEO of Apple?
Steve Jobs
Tim Allen
Steve Cook
Tim Cook
16
Note 4: Your audience is reading your report to...
to gain an understanding of how to read long reports
gain an understanding of how you organized your paper
gain an understanding of your plan of action
gain an understanding of how you propose to solve an issue
17
Reading 2: In which
scholarly journal
was "Risky Business" published?
None of the above.
Weinzimmer and Esken
Business Horizons
Foster College of Business
18
Note 4: What should you NOT do when analyzing the case facts
Cite as many sources as possible
Adhere to Length Constraints
Test the case facts
Use Business Concepts
19
Note 4: Business concepts/theories/models are valuable if you explain them sufficiently and they fit the case situation.
True
False
20
Reading 2: What is the risk of a business when it takes a stand on social issues?
They risk losing and gaining customer support.
They risk losing and gaining community support.
They risk losing and gaining employees.
They risk losing and gaining profits.
21
Note 4: In a short report (1000 to 1500 words) you need to only focus on one issue.
True
False
22
Reading 2: One form of Corporate Social Responsibility is known as corporate social advocacy (Dodd & Supa, 2014).
False
True
23
Reading 2: According to "Risky Business," CRM stands for Customer Relationship Management.
False
True
