Which is an example of a closed question?

Rate this product on a scale from 1 to 10.

What are the marketing mix concepts?

Product, promotion, price, place

Which of the below questions does not have to do with the "place" of marketing?

What will the product look like?

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Vaughan FBLC Marketing Event: Meeting 3

15 termsStudBud Administration

A Quiz based on review of past weeks and today's lesson. It focuses on the basic marketing definitions, the marketing mix/4 Ps of marketing, markets, research, and different kinds of customer buying behaviours.

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Questions 15

Answers

1
Which is not an example of customer buying behaviours?
Simple
Variety
Habitual
Complex
2
Which is an example of a closed question?
What do you like about the product?
Rate this product on a scale from 1 to 10.
What would you change about this product?
Do you agree with the current pricing of the product?
3
What are the marketing mix concepts?
Potential, price, prospect, place
Prototype, price, promotion, place
Product, price, promotion, prospect
Product, promotion, price, place
4
When pricing, what should you consider?
What customers are willing to pay
Your break-even point
The laws of supply and demand
All of the above
5
Dissonance-reducing buying behaviour is the same as complex buying behaviour, only the customer feels less stress.
True
False
6
A benefit of secondary data is that it's usually highly focused, relevant, and unbiased.
True
False
7
An example of test marketing is giving a customer a questionnaire about a potential advertisement.
True
False
8
Different competitors can have identical target markets.
False
True
9
Promotion is the process of communicating and delivering a product or service to customer.
False
True
10
Which is not a reason that affects customer spending activities?
The amount of cash actively on hand
If they're purchasing online or in-store
Brand loyalty
The weather
11
You can get secondary data from your own company.
True
False
12
Which is not a focus of marketing research?
Customer
Competitor
Motivation
Behaviour
13
Which term does not match the definition: An individual who makes a purchase.
Consumer
Customer
Client
Buyer
14
What question does target psychographics answer?
Why?
Where?
Who?
How?
15
Which of the below questions does not have to do with the "place" of marketing?
What will the packaging have on it?
What will the product look like?
How is the product presented?
What stores will the product be offered in?

Vaughan FBLC Marketing Event: Meeting 3 Flashcards | StudBud

Vaughan FBLC Marketing Event: Meeting 3

15 termsStudBud Administration

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
Which is not an example of customer buying behaviours?
Simple
Variety
Habitual
Complex
2
Which is an example of a closed question?
What do you like about the product?
Rate this product on a scale from 1 to 10.
What would you change about this product?
Do you agree with the current pricing of the product?
3
What are the marketing mix concepts?
Potential, price, prospect, place
Prototype, price, promotion, place
Product, price, promotion, prospect
Product, promotion, price, place
4
When pricing, what should you consider?
What customers are willing to pay
Your break-even point
The laws of supply and demand
All of the above
5
Dissonance-reducing buying behaviour is the same as complex buying behaviour, only the customer feels less stress.
True
False
6
A benefit of secondary data is that it's usually highly focused, relevant, and unbiased.
True
False
7
An example of test marketing is giving a customer a questionnaire about a potential advertisement.
True
False
8
Different competitors can have identical target markets.
False
True
9
Promotion is the process of communicating and delivering a product or service to customer.
False
True
10
Which is not a reason that affects customer spending activities?
The amount of cash actively on hand
If they're purchasing online or in-store
Brand loyalty
The weather
11
You can get secondary data from your own company.
True
False
12
Which is not a focus of marketing research?
Customer
Competitor
Motivation
Behaviour
13
Which term does not match the definition: An individual who makes a purchase.
Consumer
Customer
Client
Buyer
14
What question does target psychographics answer?
Why?
Where?
Who?
How?
15
Which of the below questions does not have to do with the "place" of marketing?
What will the packaging have on it?
What will the product look like?
How is the product presented?
What stores will the product be offered in?