Duplicate of Marketing Essentials - Chapter 1 and 2 - Unit Review

Question 1

Which item is intangible?

Accepted Answer

Haircuts

Question 2

Marketing promotes ideas, goods, and ?

Accepted Answer

services

Question 3

Market segmentation is

Accepted Answer

When you classify people into smaller groups

Question 4

Changing technology may be a threat for one industry or company, but an opportunity for others.

Accepted Answer

True

Question 5

An executive summary is

Accepted Answer

A brief overview of the entire marketing plan

Question 6

An environmental scan is?

Accepted Answer

An analysis of outside influences that may have an impact

Question 7

Strengths and weaknesses are external factors that affect a company

Accepted Answer

False

Question 8

Product decisions begin with choosing what products to make and sell

Accepted Answer

True

Question 9

Which economic utility increased when fast food restaurants began to accept credit cards?

Accepted Answer

Possession Utility

Question 10

Psychographics refers to segmenting a market based on where people live.

Accepted Answer

False

Question 11

What do geographics, demographics, psychographics, and product benefits have in common?

Accepted Answer

They are methods that can be used to segment a market

Question 12

Communication involves understanding?

Accepted Answer

all of the above

Question 13

Percentage of total sales generated by competing companies

Accepted Answer

Market Share

Question 14

A marketing plan is?

Accepted Answer

A formal written document that direct a company's activities

Question 15

Goods are ?

Accepted Answer

Tangible

Question 16

The marketing process includes?

Accepted Answer

All of the above

Question 17

Which of the following purchases would most likely be made with discretionary income?

Accepted Answer

Baseball game tickets

Question 18

The three C's of internal analysis are?

Accepted Answer

All of the above

Question 19

Which of the selections that follows is NOT an element of marketing plan?

Accepted Answer

SWOT analysis

Question 20

Disposable income is the money left after paying for basic living necessities such as food

Accepted Answer

False

Question 21

The marketing mix includes all of the following EXCEPT

Accepted Answer

Percentage

Question 22

One of the main benefits of marketing is lower prices

Accepted Answer

True

Question 23

Which is NOT one of the seven marketing core functions?

Accepted Answer

Time

Question 24

To get information from customers, companies ask customers to fill out a database.

Accepted Answer

True

Question 25

Which of the following utilities occurs when parts are combined to produce a product?

Accepted Answer

Form Utility

Question 26

The term market means?

Accepted Answer

People who have similar needs wants and the ability to buy

Question 27

An economy in recession poses a threat to nearly all companies.

Accepted Answer

True

Question 28

Goods are intangible items

Accepted Answer

False

Question 29

The marketing concept says?

Accepted Answer

Both are correct

Question 30

Which term belongs to information utility?

Accepted Answer

Advertising

Duplicate of Marketing Essentials - Chapter 1 and 2 - Unit Review

Questions 30

Duplicate of Marketing Essentials - Chapter 1 and 2 - Unit Review

Questions 30