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Sports and Entertainment Ch 2 Flashcards | StudBud
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Sports and Entertainment Ch 2
Sports and Entertainment Ch 2
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Answers
1
If a sports fan feels their team is trying to win, the team can retain it's what?
endorsements
consumer loyalty
public image
sponsorship
2
Bill Veek was key figure in development of sports & entertainment marketing. What did he do?
Created first moving picture in entertainment
Invented the first game show in television
Marketed dramatic stories and early movies in the 1920s
Owned baseball teams and changed entertainment at games
3
What is an arcillary product?
The release of a product that is intangible
A product that is meant to be used in sporting events only
A product related or created from the core product
An idea generated by a group of indivduals in entertainment
4
When consumers are happy with a company's product and become repeat customers this is called?
continued buyer
customer satisfaction
endorser
consumer loyalty
5
Statisticaly, What do you think viewers remember most after watching the Superbowl
The winning team
The commercials
The game
The halftime show
6
Which one creates the most revenue from merchandising and royalties?
Entertainment events
Sports Memorabilia stores
Sporting Events
CD stores
7
What are vendors?
Seller of products
Invent machines
Create entertainment
Sponsor athletes
8
What is a kinetoscope?
A device created for moving pictures
The first way to measure how fast a ball is thrown
The first set of binoculars
One of the first moving pictures
9
Unauthorized use of owners or creators music, movies, or other copyrighted material is called?
Auditing
Illegal copyrighting
Piracy
External theft
10
What is a core product?
Selling to the target audience
The main product such as a sporting event, movie, or book
A product created to draw an audience in on an idea
Marketing to the center of the idea
11
What is a royalty?
payment got material that has been copyrighted
The highest paid position in entertainment
A highly paid celebrity
Permission from celebrities to use their image on products
12
Why is it important to look at the history of sports and entertainment?
Because history repeats itself
To understand the way consumers shop
To remember how far we've come
Because the history creates fanhood
13
What is risk management?
When marketers try to control the money flowing for events
Trying to avoid any negative association with a team
A strategy to offset business risks
When marketers offer promotions to offset consumers opinions
14
What is revenue also known as?
A company's losses after profit
Money earned after taxes
A company's earning before paying necessities
Gross Income
15
Who invented the Kinetoscope
Thomas Edison
Bill Veek
Adolph Zukor
Randy White
16
What is a good example of cross promotion?
Oprah creating an image by offering giveaways to fans
Celebrities promoting films on tv shows
Athletes signing autographs
Use of merchandise when selling a product
17
The promotion of a company in association with a property is called what?
Royalty
Image advertisers
Property experts
Sponsorship
18
What is an endorsement?
Developing an image
Creating and maintaining a product
Financing a sports team
support of a product or idea
19
Any communication through which one industry relies on another to promote a product is what?
Cross-promotion
Partnership
Ancillary products
Convergence
20
When did the Superbowl first start?
1945
1972
1932
1967
