Marketing II

You are a retail buyer for a chain and the vendor you usually use has gone out of business.

Ocean Spray adding to its cranberry juice drinks with Cran "Apple", Cran "Cherry", etc.

Names, terms, symbols, or designs that identify products are called:

Buy silver from manufacturer and then sell them in their showrooms to other jewelry stores.

A facility used by a wholesaler or retailer to receive products from a number of manufacturers.

Miss Me jeans has many styles, fits and sizes such as boot cut, skinny leg, high rise, etc.

Jules purchases merchandise at market to sell in her boutique. Jules is a

The Nike symbol is an example of this:

Dawn features pictures of how it has been helping oil spill animals on products is:

Vera Bradley selects only a limited number of outlets within a geographical territory.

Brands that can be controlled by retailers and yield the highest profits for them.

A product that is useful is said to have value added or:

Concerns, hesitations, doubts, complaints, or other reasons a customer has for not buying.

A(n) ______ is a distributor who is paid a commission to bring the buyer and seller together.

What is a product's success or failure in the markplace largely determined by?

Why should a brand name be distinctive?

The legal authorization by a trademarked brand owner to allow another company to use its brand.

The different products and services a business sells is

Return on investment

Smucker's sugar-free preserves are made with Splenda. This is an example of?

Buying fruit from a road side market that produces the fruit,

What is the first step in new product development?

Terry buys materials, equipment and all necessary supplies for a manufacturing plant. He is a?

A legal authorization by a brand owner to allow another company to use any of its branding.

Which of the following is a direct channel of distribution for consumer goods and services?

Which of the following is an activity in the product/service management function:

Planning that requires decision about a product's physical movement and transfer of ownership.

Public or private warehouse that stores products that require payment of a federal tax.

_____ own the goods they sell but do not physically handle the actual product.

Franchise operations are an example of which type of distribution intensity?

Involves making decisions about the features/services of a product or idea that will sell it.

The logistics involved with transporting, storing, order processing, stock handling of products

Toothpaste being sold in all suitable outlets is an example of what distribution intensity?

A group of closly related products manufactured or sold by a business, ie: Cereals by Kellog's

Wholesalers that manage inventory and merchandising for retailers.

Buckle carries rock revival, Miss me, True Religion, Buckle brand and several others.

Publicity is free promotion that is generated by

Manufacturer to wholesaler to retailer is an example of:

Michelin manufacturers its own brand of tires and tires for sale at sears under Sear's brand.

Channel members that help move products from the producer or manufacturer to the consumer.

The path, or route, that a good or service takes from the producer to the consumer/indus. user.

What is the adage that exemplifies the demonstration method for handling objections?

A brand name, brand mark, trade character, or a combination of these that is legally protected.

Which of the following is an example of a trade name?

Personal characteristic of a population such as age, gender, income, ethnic background, etc.

Mercedes Benz sold in only one or two outlets in a geographical area is an example of:

Product life cycle stage that spends more money fighting off competition.