Marketing Unit

Question 1

Coca-Cola

Accepted Answer

Open Happines

Question 2

Advertising media that uses sight, sound, motion, and color to send advertising messages

Accepted Answer

Television

Question 3

An example of an intangible product would be?

Accepted Answer

mowing a lawn for a fee

Question 4

Intangible items that have monetary value and satisfy your needs and wants?

Accepted Answer

Services

Question 5

What is the value of the product or service to the buyer?

Accepted Answer

price

Question 6

K Jewelers

Accepted Answer

Every kiss begins with Kay

Question 7

How many different types of marketing concepts are there?

Accepted Answer

5

Question 8

Apple

Accepted Answer

Think Different

Question 9

Which of the following is NOT considered a form of advertising media?

Accepted Answer

telemarketers

Question 10

Tangible items that have monetary value and satisfies your needs and wants such as cars or TV

Accepted Answer

Goods

Question 11

Which element includes decisions about how to transport the inventory to be sold?

Accepted Answer

place

Question 12

The life cycle of a product goes through how many defined stages?

Accepted Answer

4

Question 13

Products made with minimal purchasing decision fall under what category of consumer products?

Accepted Answer

convienience

Question 14

The idea that firms should analyze the needs of their customers and then satisfy their needs ?

Accepted Answer

Marketing Concept

Question 15

Radio and television are both included in the category known as?

Accepted Answer

broadcast

Question 16

John wants to purchase a new car What type of consumer buying behavior does this fall under?

Accepted Answer

Shopping

Question 17

What Are the 4Ps of Marketing?

Accepted Answer

price, product, promotion, place

Question 18

One of the oldest types of advertising media?

Accepted Answer

print

Question 19

The element of marketing that is concerned with which products a business will offer is?

Accepted Answer

product

Question 20

BMW

Accepted Answer

The ultimate driving machine

Questions 20